Top Sports Performance Requires Special Attention to Feet

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In order to perform at their peak, athletes must start with hands and feet that are in great shape and keep them that way. However, because of the demands placed on them, it's common for athletes and those with active lifestyles to develop dry, cracked heels and see their once clear, healthy-looking toenails become yellow or discolored.

Regardless of the sport, athletes may place more extraordinary demands on their feet than they realize. According to the American Academy of Podiatric Sports Medicine, when a 150-pound jogger runs three miles, the cumulative impact on each foot is more than 150 tons. Obviously, healthy feet are critical to a successful fitness program.

Podiatric physicians recommend sturdy, properly fitted athletic shoes of proper width, with leather or canvas uppers, soles that are flexible (but only at the ball of the foot), cushioning, arch supports, and sufficient room for toes. They also suggest a well-cushioned sock for reinforcement, preferably one with an acrylic fiber content so that some perspiration moisture is "wicked" away.

Toenails in particular take a beating over time, and may become thick or turn shades of yellow and brown, while dry, cracked skin can wreak havoc with both hands and feet, affecting both performance and self-esteem.    According to Xenna Corporation CEO Carol J. Buck, "In order to perform at their peak, athletes must start with hands and feet that are in great shape and keep them that way. However, because of the demands placed on them, it's common for athletes and those with active lifestyles to develop cracked skin on their feet and see their once clear, healthy-looking nails become yellow, dark or discolored over time."

Xenna distributes patented NonyX® Nail Gel for yellow, dark or discolored nails. Recommended by podiatrists, Ms. Buck says, "NonyX Nail Gel is a topical, easy-to-use gel that breaks down and removes yellow, discolored or thick keratin debris buildup under nails - the actual source of nail discoloration. Once keratin debris is removed, NonyX Gel keeps nails looking clear and attractive with regular use."

NonyX Gel's unique approach to the problem is being used and recommended by amateur and professional athletes alike. Ted Arzonico, Head Athletic Trainer of the Orlando Magic Basketball team says, "I was skeptical in the beginning, but stuck with it, using NonyX Gel twice daily and sometimes three times after workouts in the pool. I used it on one toenail that now looks better than ever. Basketball players are leery of new products, but when they see my results, it's a different story. My nail looks really good."

A recent clinical study confirmed NonyX Nail Gel significantly improves toenail color and clarity by exfoliating yellowing keratin debris from under the nail. To view a recent TV news release on use of NonyX Gel featuring podiatrist Dr. Bret Ribotsky's comments, go to http://easylink.playstream.com/networknewssource/nonyx/nonyx.wvx

Dry, cracked heels are another common problem among athletes, who often get them on their heels or on the ball of the feet. Xenna's podiatrist-recommended CalleX® Dry Heel Ointment is acid-free and uses natural enzymes to exfoliate, thin and soften thick areas, while it moisturizes dry, cracked heels.

The exfoliating enzymes in acid-free CalleX Ointment are selective to rough, flaky or cracked skin so normal skin is completely unaffected. According to podiatrist David Tsui, "CalleX Ointment works very well. I have used it on my patients and on myself. You see a real difference in one week." A gentle rubbing action with a wet, soapy washcloth is sufficient to gradually exfoliate thick or rough areas of skin on feet.

Ms. Buck says, "Most athletes care greatly about their physical appearance, and unattractive toenails or unsightly hands and feet look out of place with a great-looking, toned body.

NonyX Nail Gel can be purchased in the foot care section of Walgreens, Rite Aid, Longs, Drug Emporium, Brooks and most Medicine Shoppe drugstores. It is also available from podiatric physicians, independent pharmacies and online at http://www.drugstore.com and http://www.xenna.com. CalleX Dry Heel Ointment is now available in the foot care section at Longs Drugs, from podiatric physicians and online at http://www.drugstore.com and http://www.xenna.com.

Xenna Corporation is a privately-held company which develops and distributes natural personal care products for skin, hair and nails.

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Carol J. Buck
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