Chicago Neckwear Designer Adds a New Twist to an Old Father's Day Gift

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TheTieBar.com, the trendy new online neckwear company, is offering Membership to its Tie of the Month Club for Father's Day. With its collection having been featured in national newspapers and magazines, TheTieBar.com looks to make neckties the hip gift for Father's Day once again.

For years, neckties have been the staple gift for dads everywhere each June. In fact, the gift has become so overused, it’s become a cliché. To avoid buying neckties for Father’s Day, sons and daughters alike have tried alternatives which often fail. The truth is, though, that men are just too difficult to shop for, and the necktie is the one sure thing that any dad could use.

To spice things up, Chicago’s newest neckwear designer, The Tie Bar (http://www.TheTieBar.com), has added a new twist to an old Father’s Day gift. Starting this month, The Tie Bar will begin offering membership to its “Tie of the Month Club”. For only $199.00, members of the Tie of the Month Club will receive a 100% silk handmade necktie each month for an entire year. Members can choose from The Tie Bar's wide selection of neckwear, which now includes over 150 designs.

“We have found that gift shoppers are looking for something a little more creative than in past years,” said President Gina Shugar. “Neckties have definitely made a comeback, and the Tie of the Month Club can be a gift that lasts all the way till Father’s Day 2006.”

The Tie Bar was launched less than a year ago, and has already made a huge impact on the way men look at buying neckties, as told in its original press release. (http://www.prweb.com/releases/2004/9/prwebxml161165.php).

Buyers and the media have been convinced. The Tie Bar has already been featured in the Chicago Tribune, the Daily Herald Newspaper (Chicago), Crain’s Business Magazine and West Suburban Living Magazine. The Tie Bar’s notoriety stems from its basic message – you don’t have to pay $50 for a silk necktie anymore. All of its regular length silk neckties are only $15.00 each, finally making it affordable to shop for neckties. This has allowed men to finally update their wardrobe without going broke.

The Tie Bar's Spring/Summer 2005 collection is now available exclusively online at http://www.TheTieBar.com

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Gina Shugar
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