Eriksen Translations Featured in Thomas Friedman’s “The World is Flat”

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Eriksen Translations Featured as Globalization/Technology Case Study in Thomas Friedman's Best-Selling Book, "The World is Flat."

Eriksen Translations and its use of the immensely popular Skype VoIP technology are featured in Thomas L. Friedman’s best-selling book "The World is Flat". Friedman is a Pulitzer Prize-winning author and the foreign affairs columnist for The New York Times. His book is currently #1 on The New York Times Best Sellers List for Hardcover Non-Fiction.

Picked up from a November 1, 2004 Business Week article, Friedman uses Eriksen's implementation and evangelization of Skype as the chief case study regarding VoIP technology.

Business Week and, subsequently, "The World is Flat" chronicles Eriksen’s use of Skype to connect with its 5,000 freelance linguists around the world: “When business development manager Claudia Waitman heard about a new company called Skype Technologies that offers free voice calls over the Internet to other Skype users anywhere in the world, she jumped. Six months after signing up, Eriksen’s phone costs have already fallen 10 percent. Even better, its employees and freelancers confer more often, allowing them to work faster and more efficiently.” ‘It has changed the whole way we work,’ Waitman says.”

In the book, Friedman discusses how the lowering of trade and economic barriers and the revolution of the digital age has created a "level playing field" (thus "flat") for once developing countries like India and China. The book emphasizes not only the excitement of these events, but also acts as a call to Western nations like the United States to pay attention and respond to these new developments in an increasingly competitive and global economy.

Eriksen Translations discovered that it was featured in The World is Flat when prospective clients began calling after reading the book.

“Thomas Friedman’s message is not lost on Eriksen Translations. Globalization is at the core of what we do and our ability to compete and remain viable in an increasingly smaller and more competitive world is crucial,” said Vigdis Eriksen, President & CEO of Eriksen Translations. “By staying abreast of the most current technological trends, we are able to work across time zones and deliver the most relevant and specialized language solutions to our clients around the globe.”

About Eriksen Translations

Eriksen Translations Inc. is a leading provider of comprehensive multilingual services in over 75 languages to a broad range of industries. Since 1986, Eriksen has earned a reputation for high standards, in-depth knowledge, accuracy, and timely delivery. With proven expertise in project management and computer-assisted translation technologies, Eriksen delivers quality language solutions across print, desktop, and Web environments for clients around the world.

For more information, please visit http://www.erikseninc.com.

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Margaret O'Malley
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