Objective Financial Advice Now Accessible to All Texans

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John Gay, CFP® and his firm, Frisco Financial Planning, offer fee-only investment and financial planning advice to Texas residents from all walks of life.

A financial planner in the fast-growing Dallas suburb of Frisco is redefining how consumers get help with their investments and personal finances.

“Most financial firms either target the ultra-wealthy or they make their living selling financial products. Frisco Financial Planning brings objective, fee-only advice within reach of people from all walks of life,” says the company’s principal, John Gay.

Fee-only means the firm receives no commissions or product-based compensation; its sole source of revenue comes directly from its clients. Also, as a Registered Investment Adviser governed by the Investment Advisers Act of 1940, the firm has a legal fiduciary duty to serve the best interests of its clients.

“Our approach is unique in the industry. We are completely independent; our clients are our sole concern. We empower everyday middle-income Americans to take control of their finances. Our goal is not to create a perpetual dependency, rather, we serve as a knowledgeable and independent consultant; we get people on the right track and are there for periodic guidance when needed,” says Gay.

The firm offers its services on an “hourly, as-needed” basis and does not impose any minimum income or net worth requirements on its clients. Clients are free to engage the firm when they feel their situation warrants; no long-term contracts are used.

An initial “get acquainted” meeting is offered at no cost or obligation to all prospective clients. A firm fee is quoted before any work is begun.

“After the initial meeting we’re able to quote a firm fee for the proposed analysis and recommendations. At that point, the person is able to engage us or say ‘no thank you’; there are no surprises,” says Gay.

The firm offers advice in the areas of investments, retirement planning (including 401k plan advice), college funding, insurance, income tax planning, and estate planning.

John Gay, CFP®, CLU, CEBS, has been advising individuals and families on financial matters for over ten years. John is a member of NAPFA (http://www.napfa.org), the largest association of professionals dedicated to fee-only financial planning.

John has contributed to articles in the Wall Street Journal, Newsweek, Investment News, Kiplinger Personal Finance, and other local and national publications.

Frisco, Texas is one of the fastest-growing cities in the country and is located twenty minutes north of Dallas near Plano, McKinney, and Allen.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements. (http://www.cfp.net)


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