FinnStar Hockey, Inc. Makes Major Canadian Announcement

Hartford, Conn. FinnStar Hockey, Inc., has announced Grant Armstrong has been named the company's Head of Sales & Distribution of Products in Canada for English Speaking Canada.

(PRWEB) May 13, 2005 -- In this position, Armstrong will lead FinnStar`s development of sales and distributor networks in the english speaking Canadian market, the world`s premier and most important ice hockey equipment market. A highly skilled and respected sales representative, manager, strategist and relationship builder Armstrong brings more than 20 years of retail ice hockey and sporting goods experience to FinnStar Hockey, Inc. He is a pioneer in developing key vendor relationships and distribution networks, with a talent for establishing and building relationships. This announcement demonstrates FinnStar`s dedication to strategic, creative thinking with the customer in mind.

"Adding Grant to our team is critical to our future success in opening doors to the Canadian Market "says Evan Andriopulos, Vice President of Sales & Marketing for FinnStar Hockey, Inc. "His proven track record of relationship building, business acumen, Canadian sales know-how adds even greater depth to our talented all-star team."

Prior to joining FinnStar Hockey, Inc., Armstrong was an account executive at Nike in Canada. He shaped the profitable sales operations, developed major client relationships with attention to detail, creating a loyal following as well as having played a key role in merchandising, and was honored as Canadian Sales Associate of the Year in 1994 for his great efforts. In addition to Account Execute at Nike, Armstrong was a Customer Service Manager, Sales Associate and Retail Store Manager for Nike, all showing Armstrong is a natural at understanding the customer, the market, the vendor and the manufacturer.

" I am looking forward to offering Canadian hockey players and coaches the opportunity to experience the best in hockey equipment from FinnStar. Finnstar has developed innovative ideas to existing hockey products.The SOCKJAWZ is the most comfortable garter belt on the market, offering simple attachment points that will benefit players of all ages. OCTOPUS CARRY-ALL will be the bag of choice for coaches and referees, organization for coaches and referees will never be a issue again. The greatest hockey nation in the world is ready for FinnStar." says Armstrong. Armstrong is also an accomplished ice hockey coach and mentor and has a passion for the game.

About FinnStar Hockey, Inc.
FinnStar Hockey, Inc. TM, was founded in 1995 out of one simple desire and dream: "Create products and services for athletes and others that
enhance their ability to enjoy playing and living."

Our first product, the SockJawzTM Garter Belt, has undergone years of testing world wide, by professional and amateur players of all ages, and
the patenting process. Designing the SockJawzTM and sewing the first product by hand, our company founder and president, Terry Vayda, designed this product utilizing his practical years of experience as a player, coach, coaching educator, arena developer and administrator in the sport of ice hockey. Like our first product, our products are designed with your actual use in mind.

For more information please contact evan@finnstarhockey.com

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