American Management Association to Offer New Seminar on Retaining the Best and the Brightest Employees; Program is Developed for and Licensed to AMA by TalentKeepers

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For most organizations, retaining talented and productive employees is reaching a level of strategic importance not seen in many years. New seminar will offer solutions for human resource leaders and operations executives on how to curb employee turnover.

American Management Association (AMA), the world’s leading membership-based management education and development organization, is offering a new seminar on “Retaining the Best and the Brightest” to equip HR and operations leaders with advanced strategies for keeping talented employees. The new program is developed for and licensed to AMA by TalentKeepers, the global employee research and solutions firm.

Retaining employees has reached a level of strategic importance not seen since prior to the tech bubble burst. The results of a study by TalentKeepers of 251 organizations show employee retention is of increasing importance for 84% of companies, and 74% of executives indicate that retention is “very” to “extremely” important as a strategic initiative for their organizations. Because retention and turnover are typically viewed as organization-wide concerns, HR professionals play a key role in leading their organization’s efforts in employee retention, and many of the HR strategies that have worked in the past are no longer adequate.

What’s driving this renewed sense of urgency in talent retention? The assumptions that guide many organizations’ talent management practices are based on the availability of an ever expanding and an increasingly better-educated talent pool. But those assumptions are about to change fueled by the retirement of aging baby boomers, lower birth rates, tighter immigration rules and an increase in the skills demanded for today’s jobs. All of this, combined, is moving talent retention to the front burner, and make this new relationship both powerful and timely.

“‘Retaining the Best and the Brightest’ will help AMA take the lead in providing our corporate members and customers with the most up-to-date thinking and strategies on how to keep their most valued employees. This new program is an ideal addition to our seminar offerings, building on the strengths of our current products and services,” said Edward T. Reilly, AMA’s president and CEO.

This two-day seminar, “Retaining the Best and the Brightest,” provides practical advice on how to develop a comprehensive retention strategy that will help secure the loyalty of high-performance employees, motivate them to give their best, and keep them from being lured away by competitors. Participants will assess the weaknesses of their organization’s current retention strategy and learn the consequences and costs of turnover. The program also explores the primary job factors, and organizational and leadership issues that lead to turnover and what companies can do to prevent them.

“This program is based on research with hundreds of organizations of all sizes focusing on the key retention drivers. We’ve learned that traditional retention initiatives will no longer be enough to keep the best and the brightest. This program will equip participants with new knowledge and tactics that take their retention efforts long into the future,” said Fredric D. Frank, CEO of TalentKeepers.

The new seminar, “Retaining the Best and the Brightest,” will debut on June 6, 2005, at AMA’s Executive Conference Center in New York City. Other sessions will be held at AMA Centers in Atlanta, Washington, D.C., Chicago and San Francisco. For a complete schedule, visit AMA online at

AMA offers more than 160 seminars in human resources, general management, interpersonal skills, project management, communication skills, sales, marketing, leadership and finance. Programs are offered to business professionals at all levels, from CEOs and senior executives to new managers and administrative professionals. Business professionals with real-world experience facilitate AMA programs and use practical, action-oriented content that can be immediately applied in the workplace.

About AMA

American Management Association is the world’s leading membership-based management development organization. Since 1923, it has provided valuable and practical action-oriented learning programs to business professionals at every stage of their careers. More than 500,000 AMA customers and members a year learn new skills and behaviors, gain more confidence, advance their careers and contribute to the success of their organizations through a wide range of AMA seminars, conferences and executive forums, as well as through AMA books and publications, research, online learning and self-study courses. Visit AMA online at

About TalentKeepers

TalentKeepers®, with clients throughout the US and on four continents, is a global leader in employee retention research, thought leadership, and award-winning solutions with proven results in reducing unwanted turnover. TalentKeepers’ solutions consistently achieve strong results by focusing on improving the retention skills of leaders and involving employees in the effort to build a climate of retention and engagement. Call today to learn how you can reduce turnover, increase employee engagement and increase profits. Contact: Craig R. Taylor,, 407.660.6041.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


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Craig R.Taylor
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