(PRWEB) May 12, 2005
RSN, Resort Sports Television, will debut a new half-hour golf program on May 30, 2005. ÂThe ClubhouseÂ will feature interviews, instruction, course profiles, gear and technology trends, and other golf related programming.
Hosted by Dana Torres, who won Olympic gold medals in swimming in 1984, 1992 and 2000, ÂThe ClubhouseÂ will air daily from May 30 until October 30 in mountain and beach resorts around the country on RSN television. RSNÂs network reaches 57 million viewers annually in these markets, which include Lake Tahoe, Calif.; Vail, Colo.; Myrtle Beach, S.C.; and Park City, Utah.
Torres is currently a feature reporter for the NFL Network, USAÂs PGA Tour Sunday. She also hosts programs on Oxygen Sports and E! Television.
ÂIn addition to being an engaging and seasoned television host, Dana has a passion for golf which is thoroughly contagious,Â said Towle Tompkins, RSNÂs director of TV operations and programming.
This is the first program-length golf show that RSN has produced, and RSN expects it to be well received by viewers, especially in markets where golfing is the main draw for tourism.
ÂOur mission is to provide uncluttered, relevant local programming to help viewers in our resort markets make the most of their vacation experience,Â said Richard Bilodeau, vice president of marketing for the television network. Â70% percent of our markets are heavily focused on golfing as recreation, so we felt The Clubhouse will fill an immediate need.Â
ÂOur research has consistently shown that overall people watch less TV while on vacation, but that same audience watches RSN with high frequency, leading to positive recall of advertising and programming by those people,Â stated Bilodeau.
For more information about ÂThe ClubhouseÂ call 800-653-0697 or visit http://www.rsn.com.
RSN airs in more than 100 mountain and beach resorts around the country, with a potential annual unduplicated reach of 55 million people.
RSN works with Nielsen Media Research to collect ratings data and Management Science Associates to report ad impression delivery. For more information, go to http://www.rsn.com or call 800-653-0697.
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