New York, NY (PRWEB) May 13, 2005
If you talk to much about yourself on your website, your online visitors will click away - never stopping to take the action that you want them to take.
But it's easy to fix. A new book quickly gaining speed on the bestsellers lists explains a unique tool called the WeWe Calculator WEWE Calculator that shows just how customer-centeredÂ your website is. The test compares the number of customer-oriented words in your site (you, your, etc.) to the number of self or company-referential words (we, our, I, me, etc).
ÂThere wasn't a tool you could use to evaluate your site with respect to customer focus, so we invented one ourselves,Â says Bryan Eisenberg, who co-authored the new book "Call To Action" with his brother Jeffrey. ÂIt's proven very useful to the website owners that we help in our business.Â
According to the Eisenbergs, online visitors can tell where your focus is, just by the words you use. If you talk to your prospects about their wants and needs - and how you'll to satisfy them - they'll stick around longer. Obviously, using the words ÂyouÂ and ÂyourÂ goes hand-in-hand with this.
But if you're rambling on and on about yourself, using words like ÂmyÂ or ÂweÂ or ÂourÂ repeatedly, youÂre like the self-centered guest at a party. People will flee from you as quickly as they can.
ÂThat's where the WeWe Test comes in,Â says Bryan Eisenberg. ÂIt's obviously not a perfect tool. There are lots of other variables. But even having a rough idea about how Âcustomer-centeredÂ your site is and then tweaking your words even a little bit can improve your sales dramatically.Â
Bryan Eisenberg and Jeffrey Eisenberg are co-founders of Future Now, Inc., a marketing boutique focused on helping clients convert their website's traffic into leads, customers and sales by applying Persuasion Architecture, copywriting, usability and web analytics to design, redesign and optimize websites and other online marketing efforts. Future Now, Inc. (http://www.futurenowinc.com) has helped clients such as Dell, GE Volvo, Overstock & Disney.
Bryan Eisenberg or Jeffrey Eisenberg
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