Niche Business Nearing Industry Legend Status

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As the largest interior door replacement business in the US, Interior Door Replacement Company (IDRC) makes and installs more than 50,000 interior doors each year.

In today's business world, doing something well is often better than doing something new. Southwest Airlines proved it by simplifying commercial aviation and becoming one of the few profitable carriers. Starbucks proved it by turning a regular cup of joe into a multi-million dollar cultural experience. Interior Door Replacement Company (http://www.interiordoor.com) is following a similar path.

As the largest interior door replacement business in the US, IDRC makes and installs more than 50,000 doors each year. The young company has become legendary in the industry due to its price advantage, systems and tools.

IDRC's five-step system is focused on maximizing customer service and minimizing discomfort for homeowners. A service team marks and picks up the old doors early in the week. During this visit, which takes less than an hour, they measure the door openings and note gaps or spots that rub. Back at the shop, the team uses proprietary tools to custom match, cut, sand and finish the new doors so that they fit correctly within the existing door jambs. Later in the week, the team returns to install the customized doors.

IDRC offers a custom, colonial door for only $99 per door installed. Often at one-third the price of large home improvement stores and general contractors, customers and competitors alike often wonder how the company can offer such high quality products and service at that price and still make money.

"I have heard lots of speculation on our methods," says Kevin Kenny, owner of the San Ramon, CA IDRC. "Some people in the industry say we have huge machines that automatically cut the doors to size and can cut a massive number of doors at a time. One competitor even asked if we hire elves."

The truth, Kenney says, is much more mundane. "Our only machinery is a group of talented installers working as a well-oiled machine. We leave only one trace in the customer's home that we've been there: new, designer, raised-panel interior doors."

Kenney says, "Some of our competitors try to offer a similar product at a competitive price, but they quickly realize they can't. I often hear from people who try to do what we do, but quickly fail. Then, they call us."

Maybe it is true that everything has been thought of. IDRC proves that success lies in improving the way things are done. A new company offering a replacement service for interior doors has become a legend by those in the industry due to the company's price advantage, systems and tools.

About IDRC

Interior Door Replacement Company custom fits and installs new interior doors for as low as $99 per door. Since its inception in 1997, the national franchise has installed over 100,000 interior doors in homes across America. Headquartered in Mountain View, Calif., IDRC has locations across the state and in Colorado. For more information about IDRC, visit the company's website at http://www.interiordoor.com.

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