Corporate Blogging and Internet Marketing Strategy Expert Joins Boston Search Engine Optimization and Website Development Firm

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John Cass, Blogger & President-Elect, Boston AMA joins Backbone Media, Inc., adds new depth to BackboneÂ?s Internet Marketing Team. First initiative will be industry survey on the results of corporate blogging, to be presented at two June 2005 Internet conferences.

John Cass joined Boston based Backbone Media, Inc., as their new Director of Internet Marketing Strategies. John’s expertise in corporate blogging and online PR will help Backbone’s clients to produce even better results online.

John Cass is known in the Internet marketing and PR industry for his blog, PR Communications, a blog all about PR, marketing and the Internet. He is also known for his 2004 corporate blogging survey where his research revealed how such companies as Microsoft and Macromedia are using blogs to communicate with their customers; the survey results were presented at the Global PR Blog Week on PR and blogging.

Stephen Turcotte, President and CEO of Backbone Media commented on the new hire, “John’s blogging experience and passion for online PR Strategies brings new depth to our Internet Marketing team. With this acquisition of unique talent, we’re providing our clients with an accelerated path to effective corporate blogging and online pr strategies.”

One of John’s first initiatives with Backbone Media is to launch a new corporate blogging survey to understand what results corporate bloggers have received from their blogs. John will be announcing the results of the corporate blogging survey at the upcoming online conference Global PR Blog Week 2.0 on PR and blogging.

John says, “I am really excited about joining Backbone Media. I think Stephen Turcotte and his team are at the forefront of where corporate blogging, online PR and SEO is taking savvy companies; not many Internet marketing agencies know how to combine the new methods that enable companies to start online conversations with their customers and mass media quickly and easily, Backbone does. ”

John Cass joins Backbone Media from his role as Marketing Director for, a leading online printer based in Boston, where he helped the company dramatically reduce the company’s Online Cost Per Acquisition and managed’s marketing efforts, including pay per click, e-mail, corporate blog and print media. A member of the American Marketing Association, John Cass is the President-Elect of the Boston Chapter of the AMA ; John will be moderating a panel discussion on blogging at the AMA’s workshop on blogging in Boston June 24th. To learn more about Backbone Media’s corporate blogging survey click here.

John re-located to Boston from Seattle, Washington in 2003. John moved to California from the United Kingdom in 1992, and has a B.A. from Leicester Polytechnic in the United Kingdom. John lives in Arlington, MA with his wife Karin.

Backbone Media, Inc. is an Internet Marketing consultancy based in Waltham, Massachusetts. Backbone takes an integrated online marketing communications approach with their clients, first setting a strategy then using such appropriate Internet Marketing tools such as SEO, PPC, e-mail marketing and CMS driven websites to get results for their customers.


John Cass

Backbone Media, Inc.



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