HRMS Pioneer Ascentis Corporation Uses HRmarketer.com to Maximize Visibility

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Ascentis is a leader in the HRMS space with their flagship product – HROffice – that provides small and midsized companies with automated, integrated, and electronic HR and benefits management. While spending a fraction of the cost of a retainer-based PR service, Ascentis has achieved significant national visibility with their target audience by implementing a series of fundamental and highly effective marketing and PR campaigns via HRmarketer.com, a marketing and PR service specifically tailored for companies who target decision makers and other purchasing influencers for human resource products and services.

Ascentis is a leader in the HRMS space with their flagship product – HROffice – that provides small and midsized companies with automated, integrated, and electronic HR and benefits management.

While spending a fraction of the cost of a retainer-based PR service, Ascentis has achieved significant national visibility with their target audience by implementing a series of fundamental and highly effective marketing and PR campaigns via HRmarketer.com, a marketing and PR service specifically tailored for companies who target decision makers and other purchasing influencers for human resource products and services.

HRmarketer, the no. 1 online marketing and PR service for companies selling HR and related products and services, combines a database of marketing and PR information with execution, campaign management and business intelligence tools.

“I immediately saw the benefits and capabilities of HRmarketer and approved the purchase of the service,” says Hayes. “They are constantly adding new features and functionalities and truly care about their customers’ needs. Recently they announced a new feature called HRintelligence that tracks editorial and advertising placements in the major industry trade publications for all HR service providers. This service is fantastic and helps us monitor our competitors and track our own editorial and advertising placements. HRmarketer is always one step ahead of its competition.”

In addition to using HRmarketer’s popular press release distribution service that distributes releases directly to the largest and most up-to-date list of HR and workforce journalists, Ascentis uses HRmarketer’s Internet wire service called Direct2Net. Direct2Net allows Ascentis to dramatically increase the exposure of their press releases by submitting them to hundreds of major search engines and news portals like Google, Google News, Yahoo, Yahoo! News, MSN, and AltaVista. Direct2Net releases also support imbedded keyword links and are converted to RSS which dramatically increases the visibility of press releases. Ascentis recently received over 140,000 views on one single press release using HRmarketer’s Direct2Net service!

HRmarketer.com also gives Ascentis access to a myriad of informational databases – including hundreds of HR conferences and expos, associations, publications, key journalists, analysts, editorial calendars, speaking opportunities, advertising and promotional information, exhibiting fees, list rentals, award competitions, online buyer guides, and much more.

“HRmarketer was impressive when we bought it and it continues to become even more and more powerful,” says Hayes. “We credit their service with the national presence we now have.”

To access this case study and other HRmarketer.com success stories, visit http://www.hrmarketer.com/home/download_case.html

About Ascentis Corporation

Founded in 1994 and based in Bellevue, Wash., Ascentis Corporation is a pioneer in state-of-the-art human resources management systems (HRMS). The company's flagship product, HROffice, eliminates the paper process and builds on the latest technologies from Microsoft for easy integration with those tools HR departments use on a day-to-day basis. Connect, communicate, and control all aspects of HR with HROffice. HROffice provides comprehensive benefits management, online benefits enrollment, and seamless connectivity to payroll providers and insurance carriers for small to mid-sized organizations.

About Fisher Vista, LLC and HRmarketer.com

Fisher Vista, LLC is a marketing and information services firm focusing exclusively on the human capital industry. The company's flagship product, http://www.HRmarketer.com, is the No. 1 online marketing and PR service in the human resources industry, helping HR service providers increase their visibility and generate sales leads. Hundreds of companies representing all aspects of HR rely on HRmarketer including recruitment and staffing, employee benefits, HRIS, training and development, consultants, brokers, and many others.

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This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Elrond Lawrence
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