Online Traffic to Surges After Enhancements are Made to News Content and Layout

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After partnering with and the Associated Press, online traffic to surges to over 500,000 unique visitors each month.

Diversity City Media, the multicultural marketing and public relations firm that produces, is reporting a huge surge in online traffic after recent enhancements were made to it’s news content and layout.

In March 2005, the company partnered with its subsidiary and the Associated Press, to both be the sole providers of news content for Before this partnership, was merely a series of links to articles produced by other outlets. Now the site hosts and generates all of its own content.

To further enhance the site, the firm also tapped Earl Ofari Hutchinson - a veteran columnist and journalist, and Joseph C. Phillips – an actor and social commentator, to write weekly columns for

”Over the past 5 years, we’ve become a very popular online mecca for African-American news and issues,” comments Dante Lee, the 23 year old president and CEO of the firm. “Our recent enhancements have only made us more popular.”

He continues, “Our traffic has spiked to a record 500,000 unique visitors each month. Not only are we one of the most popular online destinations for Black news, but we are one of the few Black focused web sites that have been able to show profitability.”

Last year Diversity City Media, which also runs and co-hosts the annual African American Business Summit (, reported annual billings of $400,000. Their client base includes McDonald’s, Verizon, Mariott, BET and many other well-known companies.

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Dante Lee