Genesis Travel Benefits Announces Introduction of Payroll Deduction Vacation Program for Rite Aid Corporation and Grant an Industry Exclusive

Genesis Travel Benefits, Inc. announced that Rite Aid Corporation has been granted a two year industry exclusive to offer Genesis' Payroll Deduction Vacation Program to their employees starting this July.

St. Petersburg, FL (PRWEB) May 14, 2005 -- Rite Aid, one of the nation's leading drugstore chains, will add Genesis Travel Benefits and their Payroll Deducted Vacation Program to be offered to all of the 72,000 Rite Aid employees as a part of their new benefit package being launched in July 2005.

The Genesis Vacation Program offers employees a new way to plan and pay for a vacation through exclusive contracts with world renowned travel companies such as Carnival Cruise Lines, Qantas Vacations, Sandals All-Inclusive Resorts and Beaches Family Resorts.

Simon Reynolds, President & CEO of Genesis, said "We are thrilled to work with Rite Aid and their entire employee population, and to extend this first - time industry exclusive, largely due to Rite Aid's commitment to employees and to promoting our program. Through an effective communication strategy we hope to assist many of their employees to plan and take a vacation". This will also provide Rite Aid with a competitive advantage in the drugstore industry, by adding this unique benefit enhancement.

About Genesis Travel Benefits, Inc.
Genesis Travel Benefits, Inc. provides benefits and travel solutions to employees and employers. For decades the nation's workforce has been able to purchase benefits through their employer's payroll deduction systems, giving them access to products and services they ordinarily may not have. Today, through Genesis Travel Benefits and its relationships with Carnival Cruise Lines, Qantas Vacations and Unique Vacations, Inc., employees can obtain luxury vacation packages through the convenience, affordability and flexibility of payroll deduction.

Genesis Travel Benefits, Inc.             
Simon Reynolds                
President & CEO               
E-mail: sreynolds@genesistravelbenefits.com       
Phone: 1-877-333-9009
Website: http://www.genesistravelbenefits.com

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