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Bestselling Book Makes it Simple

Web users are often there expecting convenience and speed

Fast, short and compelling. If your website is extremely good at turning browsers into buyers, it's probably all of these.

"Call To Action," a new book written by web gurus Bryan and Jeffrey Eisenberg, explains that powerful websites are quick and powerful. The book offers this advice:

1 – Make it fast: conversion rates jump dramatically if your pages load faster than 8-10 seconds

2 – Make it short: optimize your copy to give people what they want and then get out of the way

3 – Make it compelling: give your customers something of value if they convert

"Web users are often there expecting convenience and speed," explains Bryan Eisenberg. "If your website makes converting more difficult than expected, you can expect to lose that customer."

Bryan Eisenberg and Jeffrey Eisenberg are co-founders of Future Now, Inc., a marketing boutique focused on helping clients convert their website's traffic into leads, customers and sales by applying Persuasion Architecture, copywriting, usability and web analytics to design, redesign and optimize websites and other online marketing efforts. Future Now, Inc. has helped clients such as Dell, GE Volvo, Overstock & Disney.


Bryan Eisenberg or Jeffrey Eisenberg




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