Dana Todd to Participate in Consumer Reports WebWatch Panel "Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the Search Bubble"

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SEMPO President and SiteLab EVP Speaks at Day-Long Conference on June 9, 2005

Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the Search Bubble

Who:            

Dana Todd, President of SEMPO, the Search Engine Marketing Professional Organization. Ms. Todd is EVP and co-founder of SiteLab International, a full service interactive agency, offering integrated marketing and engineering services designed to build brand awareness and online market positioning. Nationally recognized for expertise in search engine marketing, Ms. Todd is a subject matter expert in the field of paid search advertising programs. SiteLab is a Circle member of SEMPO (Search Engine Marketing Professional Organization), an organization dedicated to raising awareness and success of search marketing.

What:

"Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the Search Bubble"

Three years ago, consumer advocate Ralph Nader filed a formal complaint with the Federal Trade Commission, charging that search engines were misleading consumers by mixing advertising text links and "editorial" search results. The search engines began labeling more clearly, but many people believe the core issue still persists. Picking up the consumer protection torch, Consumer Reports WebWatch debates the topic with a panel of world-class experts.

The conference will feature discussions on how to improve the way search results, including health information, are displayed -- so that anyone can tell advertising from the real thing.

Structured as an industry roundtable, this free open forum sponsored by Consumer Reports WebWatch will feature executives from the top search engines and health-information sites for a provocative discussion about customer loyalty, open disclosure about advertising and search results, and just how consumers are finding (or not finding) the information that matters most to them.

For more information visit http://www.consumerwebwatch.org/dynamic/conferences-search-engines.cfm.

When:

Thursday, June 9, 2005 from 9am-5pm

Where:

Claremont Resort & Spa - Berkeley, California USA

Why:            

This event will be particularly useful to executives in marketing and advertising, customer relations, public affairs, and other visionary professionals who believe that the consumer is the heart of business. Speakers from organizations such as Quackwatch and Consumers Union, as well as industry experts, consumers, and specialists from Google and Yahoo! Search Marketing, will discuss what's working and what's not in search today.

About Dana Todd

Dana Todd, Executive Vice President and co-founder of interactive agency SiteLab International Inc., has been a pioneer in search marketing since 1996. Ms. Todd talks candidly about the pros and cons of leading search engine marketing programs, and speaks from experience managing campaigns for such clients as WD-40 Company and TurboTax. She is a frequent speaker at Internet marketing events, and is often engaged by analysts and the press for her candor and industry insight. She was a founding Board member of SEMPO (http://www.sempo.org), and was elected its president in 2005.

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Erica Forrette
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