BundledPPC.com Strives To End PPC Price Wars

BunledPPC simultaneously manages the top positions for each requested keyword to end PPC price wars.

Berkeley, CA (PRWEB) May 16, 2005 -- DomainMart, a leading provider of domain-name and search engine advisory services, announced today the launch of BunldedPPC.com aimed exclusively at ending pay-per-click (PPC) advertising price wars.

BunledPPC simultaneously manages the top positions for each requested keyword. When BundledPPC receives a request from a Yahoo! Search Marketing advertiser to participate in the program, the other top advertisers are contacted to solicit their participation in the bundling program. The top positions are determined based on the advertisers fair willingness-to-pay for the keyword ads. In general, the actual bid tends to be lower than the willingness-to-pay. Thus, avoiding mutually destructive price wars, while reducing advertisers management and monitoring costs.

Monthly performance reports on revenue and return on investment (ROI) trends are based on statistical criteria, not just absolute trends. These measures take into account exogenous variables (outside the control of the advertising manager such as general increase in Internet traffic) that indirectly influence performance.   
Cost savings to advertisers determine bundle management fee. Thus, satisfaction is guaranteed.

This service is the first to tackle price wars instead of managing each advertising customer independently. Price wars can only be addressed using a coordinated approach," says Alex Tajirian, president and CEO of DomainMart. Market solutions favor advertising agencies at the expense of advertisers," adds Tajirian.

About DomainMart
DomainMart is an industry leader in providing domain-name and search-engine advisory services, including appraisal, leasing management, escrow, marketing, valuation, and protection since 1996.

For more information, please visit http://BundledPPC.com or contact:

Tom Saitori, Marketing Specialist
BundledPPC
e-mail: TomSaitori@BunldedPPC.com
Tel: +1 (415) 905-4234

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