Las Vegas, NV (PRWEB) May 16, 2005
If youÂre a woman who owns a home-based business and hates marketing or selling, youÂre not alone. According to marketing expert and business coach Denise Michaels, many women avoid marketing at all costs Â sometimes at the cost of their own success. ThatÂs why she wrote, ÂTestosterone-Free Marketing: The Yin and Yang of Marketing for Women,Â newly released by Personal Transformation Press.
Says Michaels, ÂIÂve coached over a thousand men and women in building and strengthening their marketing efforts, and whatÂs really stood out is how women have a completely different take on marketing from men. They actually try to avoid it altogether, and focus only on delivering the product or service they enjoy.
ÂThis approach doesnÂt work if your goal is to make money! In ÂTestosterone-Free MarketingÂ I share proven techniques for women who want to succeed by marketing their businesses their way.Â
According to Michaels, the idea is for women to have a balance of ÂYang and YinÂ energy Â Chinese attributes she ascribes to masculine and feminine business qualities. She says the Yang approach used by men shows in the way theyÂre driven by projecting outward Â as well as the actions theyÂre willing to take to achieve results.
ÂMen are more likely to Âput themselves out thereÂ and ask for what they want, and they handle rejection better,Â explains Michaels. ÂThey often need improvement in the ÂyinÂ or Âsoft skillsÂ that women excel at Â but that doesnÂt impede their success. Traditional marketing initiatives favor this approach, which is uncomfortable for women.Â
Why? Michaels says that, ÂYin-leaning women tend to wait to be noticed. They become frustrated when they arenÂt and upset when they feel rejected. Women are great at soft skills and relationship building, but many lose sight of the actions that drive success. Millions intentionally stay busy with work thatÂs within their comfort zone and avoid simple business activities that add up to greater success.Â
To be successful in business, Michaels asserts that women need a balance of both Yin and Yang, and that she can assist women in achieving that goal.
For more information on Michaels or about her new ÂTestosterone-Free MarketingÂ book, visit http://www.MarketingForHer.com. While there, visitors can sign up for free marketing tips and take advantage of other resources. To arrange an interview with Michaels, contact Tracey Paradiso at email@example.com.
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