North Hollywood, CA (PRWEB) May 17, 2005
MediaBuys.com, one of the leading media buying discount clubs in the U.S. has announced a strategic alignment with Fastclick, Inc. (Nasdaq: FSTC).
Fastclick will become the default provider of all (geo-targeted) web-based advertising offers made to MediaBuysÂ Media Buying Members.
The Fastclick Ad Network provides direct response and branding opportunities across thousands of online media properties. The network reaches over 115 million unique Internet users per month reaching over 71 percent of the U.S. Internet audience through more than 8,700 active websites (according to comScore Media Metrix). Fastclick has recently expanded its online ad format offering with the introduction of Text Ads to its publisher and advertiser clients.
ÂInteractive advertising has become a mainstream medium and must be included in media budgeting if advertisers are going to compete effectively,Â states MediaBuys CEO, Chick Ciccarelli. ÂWe feel Fastclick has one of the most innovative systems we have seen yet and believe that it will be a great value to our members and their online brand awareness goals.Â
MediaBuys is AmericaÂs fastest growing media buying club with over 600 Buying Members (representing over 1700 advertisers) and over 3500 participating Media Members. The club purchases ad space in bulk on behalf of its membership and passes the savings on to members submitting Campaign Estimate Requests. Ad space offerings include Cable and Spot Television, Radio, Magazines, Newspapers, Out-Of-Home and now expanded Interactive.
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