Sarasota, FL (PRWEB) May 18, 2005
Today, at the Digital Retailing Expo held at the Navy Pier Exhibition Center in Chicago, Real Digital Media (RDM), a leading provider of next generation digital signage technology products for establishing point of purchase marketing, promotions and corporate communication networks, and Magic Media Networks (OTC:BB MGCN), a network provider of digital signage and private television networks at high traffic Out Of Home (OOH) destinations, announced the official ÂNational launch of Gym TVÂ destination television.
Using RDMÂs family of NEOCAST digital signage products, Magic Media Networks previously launched the GYM TV destination television across 40 premium GoldÂs Gyms and Worlds Gyms throughout Florida. Magic Media Networks is now funding the Health & Fitness digital signage networkÂs expansion across the United States. The network intends to encompass a minimum of 1000 premium Health & Fitness locations combined with a minimum of 14 National Advertisers. Gym TV will air First Run Hollywood Movie Previews, Music Videos, Fitness, Sports Entertainment and Leisure Advertisements.
ÂWe are extremely excited about the national rollout of Gym TV,Â stated Ken Goldberg, CEO of Real Digital Media. ÂThe vision behind this network clearly demonstrates the flexibility, scalability and precision of our NEOCAST product line to help partners like Magic Media Networks drive the value of advertiser-supported narrowcast networks to their customers.Â
The digital signage industry is growing at a rapid rate as the promise of delivering targeted advertising, promotions and corporate communication messages continues to hit the mark with retail, hospitality and food service industries.
ÂThis is a very hot industry,Â said Neal Weinstock of Weinstock Media Analysis (WMA), a consulting practice that produces syndicated and private market studies and analyses, specializing in the television and professional video industries. ÂOur firm has measured the opportunity in ad-supported digital signage at over 140 percent growth in 2004, and we think it can continue to grow strongly over the next few years. Companies like Real Digital Media are helping to continue this trend.Â
Customers like Magic Media Networks are also helping to push digital signage network growth.
"Our vision is to own and operate premium digital signage and private television networks in high traffic leisure destinations,Â said Gordon Scott Venters, President/CEO. ÂIn order to achieve this, we needed to make not only a capital investment, but a strategic investment in a credible partner. Real Digital MediaÂs NEOCAST products won on both accounts. Not only are their products cost-effective, but their extreme reliability and scalability ensures our networks are up and running, serving both our advertisers and target audience."
ÂGym TV delivers added value to our clientele because the networkÂs vision aligns with the active lifestyle promoted by GoldÂs Gym,Â said Drew Chesler, President of GoldÂs Gym South Beach, located in Miami, Florida. ÂGoldÂs members run over 550,000 miles a day, bike 235,000 miles a day, and lift 3.6 billion pounds a day. They are on the move, and Gym TV provides them with information on how to enhance their fitness, as well as provide them with entertainment programming during a workout.Â
Magic Media Networks will be showcasing Gym TV in Real Digital MediaÂs booth at Digital Retailing Expo 2005 (#805).
About Real Digital Media
Real Digital Media (RDM) provides next generation digital signage technology for out-of-home and point of purchase marketing and promotions.
RDM's family of NEOCAST digital media products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST players and software, your customized content can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging.
For additional information, please visit http://www.realdigitalmedia.com
About Magic Media Networks
Magic Media Networks is a publicly traded holding company whose wholly owned subsidiary Destination Television, Inc. airs first run theatrical movie previews and music videos as its core content together with advertising. Destination Televisions broadcasts this ÂadvertainmentÂ on different networks at premium high traffic out-of-home leisure destinations. For additional information, please visit the companyÂs website at http://www.magicmedia.com
About Destination Television
Destination TelevisionÂs core business is the implementation of digital signage and private television networks at high traffic, leisure Out Of Home (OOH) destinations. Destination TelevisionÂs initial launch ÂBar TVÂ is broadcast in premium locations and its content is anchored by first run Hollywood blockbuster movie previews and cutting edge music videos. The newest broadcast launch, Gym TV has recently completed a successful beta test in Florida GoldÂs Gyms and is currently planning expansion in additional Health and Fitness destinations across the continental U.S. For additional information, please visit the Company's website at http://www.destinationtelevision.com
Public Relations Manager
Real Digital Media
Magic Media Networks, Inc.
530 North Federal Highway,
Ft. Lauderdale, Florida 33301
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