Two designers - One Fabulous Internet Boutique

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Two designers launch an Internet boutique full of passion, personality, style and great product finds to share with others.

Graphic designer Jennifer McCully and Interior Decorator Melissa C. Kurtz, announced today the official launch of http://www.embellishlife.com, an Internet boutique containing unique gifts and accessories for the home. Last summer, the two designers decided to create the site after acknowledging a common interest in creating an online boutique full of passion, personality, style and great product finds to share with others in a convenient, fun way.

“Our passion for details and our belief that a simple, well-lived life in casual yet beautiful surroundings can and should be attainable is what inspired us to create an Internet boutique,” said Kurtz, Vice-President of CMYK, Inc. “It is our desire to create and scout affordable gifts and accessories for the home for others who share the same interests and passions as we do.”

Embellishlife.com’s soft opening earlier this year quickly became a favorite site among many Internet shoppers offering gift ideas conveniently broken down by type of recipient as well as breaking down the site’s products by using fun category names that are easy to browse through. Category names such as Fashionable Favorites, Finishing Touches and Spread the Joy are among ten categories to shop.

“From simple to extravagant, we are always looking for new and exciting ways to embellish life and make living spaces beautiful”, states McCully, President of CMYK, Inc. “Creating embellishlife.com allowed us to bring our personalities, our design styles and our favorite products to life in a convenient manner that we could share with everyone else. There is a story behind every product that we created and/or chose for our boutique; stories that we are now able to share with everyone else.” McCully further explained.

The boutique offers 19 different product lines, some of which include Pine Cone Hill pajamas, French Bull tableware, Lollia, April Cornell table linens, home accessories from Global Views, a unique line of beaded shades and mini chandeliers, as well as fashion jewelry designed by artist Caroline Wong and Kurtz herself, using high quality stones, Swarovski crystals, and semi precious gems. To cover the little shoppers, a kids section was assembled based on the likes and dislikes of the founders’ six children combined. Future plans for the site include a wedding gift registry which will launch this summer and future products include a line of custom fabric handbags and decorative pillows designed by Kurtz are due out at the end of 2005. A complete line of home accessory items using designs created by McCully herself will launch in 2006.    

About CMYK, Inc.

Inspired by creativity, CMYK, Inc., is an Orlando based company founded in 2004 by Melissa C. Kurtz and Jennifer McCully. The company’s mission is to beautify surroundings and share great product finds with others as well as creating their own products. Melissa C. Kurtz has been an interior decorator for the last 15 years in Jacksonville, FL. Jennifer McCully has been a graphic designer for the past four years in Orlando, FL. Under the encouragement of others, both designers developed http://www.embellishlife.com.

Contact:

Jennifer McCully

CMYK, Inc. – http://www.embellishlife.com
Telephone number: 407-230-5834

Email: jmccully@embellishlife.com

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Jennifer Mccully