PRWeb Adopts mRSS As New Standard for RSS Distribution

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PRWeb users can now syndicate multimedia files as part of PRWebÂ?s Online Visibility EngineÂ?.

PRWeb set the pace for the press release newswire industry when it announced last week an increase of available RSS Feeds from 220 to over 15,000 corporate press release news feeds and unlimited, dynamic RSS. Today, PRWeb announces the adoption of Media RSS (mRSS), a new initiative that is spearheaded by Yahoo. PRWeb’s mRSS adoption of mRSS allows users to syndicate multimedia files with press releases.

PRWeb was the first major press release newswire to offer RSS feeds years ago. Today, PRWeb is the first to offer mRSS distribution. PRWeb mRSS feeds are a component of PRWeb’s Online Visibility Engine™.

This service is available to all clients who attach multimedia files to their press releases and is retroactive to all existing press releases on the PRWeb network. The new feature is already activated on 3,700 client press release feeds, and other clients can log into their news management console and group press releases into RSS groups.

“PRWeb is committed to maintaining its dominance in online press release visibility," said David McInnis, PRWeb founder and CEO. “We continue to enhance our Online Visibility Engine™ (OVE) to help our clients gain competitive advantages with both the media and the consumer.”

PRWeb has been a leader in online visibility since its launch in 1997 and has grown to become recognized by MediaReporter.org as one of the top press release newswires.

“We are proud of our ability to quickly identify emerging technologies and adapt our Online Visibility Engine™ to meet our client’s needs for a stronger online presence,” said Mick Jolly, PRWeb executive vice president. “The press release newswire industry is being reshaped, and we are excited to be the primary driver behind this movement.”

More information about mRSS and PRWeb's adoption of this standard is available at the RSS Pad Blog.

About PR Web International Inc.

Based in Ferndale, WA, PR Web has offered free online press release distribution services since August 1997. In 2001, PRWeb moved to a user-supported platform and now delivers 10,000 press releases a month. The PRWeb service has become an industry leader due primarily to the technological advances made possible by the voluntary financial contributions of its users.

Contact:

David McInnis, Founder and CEO

Mick Jolly, EVP

360-312-0892

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David Mcinnis
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