Out the Window (Revenue Integrity Improves at British Airways PLC)

(PRWEB) May 19, 2005 -- Airlines spend millions on sophisticated revenue management systems but still let millions more escape owing to lack of revenue integrity Revenue leakage--the gap between the revenue that airlines book and the amount that they eventually receive-is a big problem. Preventing it is especially important in a traffic downturn. And airlines' long-standing inattention to that leakage while simultaneously blaming external forces for all profit problems is disingenuous.

Slowly, revenue managers are acting to stop the drain, developing revenue integrity software designed to enforce ticket- and fare- related rules from the time a PNR is created. Nick Bredimus of Bredimus Solutions in Dallas declares, "Airlines can switch it on very quickly. If senior management knew it was available and saw how simple it is, they'd want someone fired" for not installing it. He claims that depending on the size and extent of application, "within a few months they can save thousands if not millions of dollars".

# # #