Releases 2005 Action Report: Top 10 Trends among Marketers to Maximize ROI

Share Article conducts an annual survey of over 18,000 subscribers and AdCracker CD users to identify ways marketers are getting more ka-boom from their budgets. The results are published in an Action Report that identifies the top 10 most creative and practical marketing practices. has released its annual Action Report featuring 10 ways marketers are boosting sales, using both simple and creative practices to improve return on investment.

The Action Report is based on a survey of’s 18,000 subscribers and CD users, chiefly marketing and advertising professionals worldwide.

“We look for insights, whispered themes in the responses,” said Steve McNamara, AdCracker’s Creative Director. “Then we blend those themes with our own experiences. This year’s Report, for instance, includes examples from small retailers, regional manufacturers, and multinationals such as Citibank.”

“The two major themes that emerged from the survey were, one, innovation, and two, a somewhat surprising return to dm basics,” said Mr. McNamara.

“We found marketing directors looking for symbiotic partners to share costs on joint promotions,” according to McNamara. “At the same time, respondents talked about the need to execute on fundamentals, with compelling offers and reliable follow-through on sales leads.”

The Action Report is written in a clear, “How to” style. Recommendations include:

  • Budget based on the lifetime value of the customer.
  • Define and reflect the brand in direct marketing communications.
  • Optimize your Web site to support your direct response ads.

The 2005 Action Report is included with the purchase of AdCracker CD and AdCracker Client Access.

For a free Executive version, or more information, contact Steve McNamara or visit

About AdCracker:

AdCracker publishes and AdCracker.CD, two interactive tools used by marketing and advertising pros for creative inspiration, training, and campaign development.

AdCracker on CD features hundreds of brand and direct response ads, over 130 TV commercials and video clips, as well as an IdeaMachine to trigger creative concepts. AdCracker CD is at work daily on PCs and Macs in over 100 countries.

About Steve McNamara

Steve is the Creative Director at He was previously a CD at J. Walter Thompson Advertising where he worked on campaigns for IBM, Rolex, and Citibank.

Steve has also worked on the client side as a Creative Director at Capital One, the largest direct marketer, and one of the largest brand advertisers, in the United States.


Steve McNamara, Creative Director

Go directly to the free 2005 Action Report:

Phone: 888 559 6535


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