(PRWEB) May 20, 2005
Audiences of UnivisionÂs hit Latin game show, ÂTrato HechoÂ saw world renowned celebrity makeover artist Peter Lamas give away his services as a prize. The contestant who ÂwonÂ Lamas was so excited, she cried as if winning a brand new car.
To accomplish this, Lamas Beauty International, known for its high end line of (beauty) products, joined with entertainment marketing agency Feature This!, an expert in the field of brand promotion. Having worked on over 3000 TV shows and movies, Feature This! created the innovative idea of placing Lamas himself in the show. This opportunity to market the Lamas product line, although unprecedented, continues to be a solid success.
Jay May President of Feature This! Said Â I was eating lunch with Peter and Trato Hecho called and said they lost a prize is there anything I could do?Â I looked at Peter and said,
ÂYou wanna be a prizeÂ?
Trato Hecho is a fast growing Spanish language spin-off of the hit American show LetÂs Make A Deal!Â As before, contestants dress up in outlandish costumes and bring items from home to buy, sell, or trade for spectacular prizes like a new car orÂ a stack of bricks. The show has surpassed its daily expectations of 3.5 million viewers. As a result, Univision is developing additional shows for its primetime line-up.
Placement of the Lamas Beauty International brand on Trato Hecho by Feature This! is a prime example of whatÂs new in the entertainment marketing industry.
Presently Feature This! Is working on NBCÂs Biggest Looser as well as ÂMission ImpossibleÂ with Paramount and ÂSupermanÂ with Warner Bros.
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