CARLSBAD, CA (PRWEB) May 20, 2005
Craftsman Book Company's new Craftsman Site License offers construction professionals the most affordable and convenient way to purchase construction estimating software and data. For $54.99 customers can download Craftsman's National Estimator program and eight of Craftsman's most popular cost estimating databases.
The Craftsman Site License is proving to be the company's most successful product launch since the first California Home Estimator hit the shelves in 1951. Craftsman first offered the Site License on itÂs Web site http://craftsman-book.com in April of 2005, and it quickly became a best seller. As Gary Moselle, Publisher of Craftsman puts it, "Any business that grows without promotion is good business. Costbook downloads are that kind of business Â growing by word of mouth. WeÂre just offering what customers want Â unlimited access to cost estimating resources."
Several significant milestones in information technology have affected the way Craftsman does business. According to Moselle, "As the technology changed, Craftsman changed. Back in 1989, contractors had computers and were looking for cost estimating tools. Craftsman offered the first construction cost estimating book on disk Â not for thousands of dollars or even hundreds Â but included in the price of the printed book. We called these disks ÂcostbooksÂ and they worked for thousands of construction cost estimators. A few years later, when CD drives became common, Craftsman offered the first construction estimating library on disk Â CD Estimator. A few years later, most constructions pro's had a Web connection. So Craftsman offered costbook downloads with quarterly updates on the Web Â another first. Now, with broadband so common, the Craftsman Site License makes sense. ItÂs a good choice for anyone with high-speed Web access."
In 1995, Craftsman released CD Estimator, and was soon selling 20,000 units annually. The Craftsman Site License offers a still-better business model. Moselle explains, "The Craftsman Site License offers the same product as CD Estimator but for $20 less and with the immediate delivery of a download." According to Moselle, "ItÂs the same thing thatÂs happening to movies. In 1970, youÂd go to a theater to see a movie. In 1985, youÂd rent a movie on VHS or Beta tape. In 2000, youÂd buy a movie on DVD. Today, you download movies on the Web. ItÂs quicker, more convenient, and nothing is wasted, discarded or returned."
At $54.99, the Craftsman Site License includes the following 2005 databases: the National Construction Estimator, the National Electrical Estimator, the National Home Improvement Estimator, the National Painting Cost Estimator, the National Plumbing & HVAC Estimator, the National Renovation & Insurance Repair Estimator, the National Repair & Remodeling Estimator, and the CD Estimator Heavy, National Edition. In contrast, purchasing the 4,200 pages of cost data in book and CD form would cost $447; and buying separate downloads of the data would cost about $200.
CraftsmanÂs software will run on any Windows 98, ME, NT, 2000, or XP computer, and they offer free unlimited technical support from 8 AM to 5 PM (Pacific) M-F. Licensees can go to CraftsmanÂs website to view a 60-minute National Estimator tutorial, download free monthly cost updates, and repeat any download as often as needed. The Site License authorizes a customer personal use on two computers, and Craftsman plans to offer licensees a back-up CD for $10.
Craftsman Book Company publishes over 100 construction-related titles and has been in the estimating business since 1951. Their customers include contractors, estimators, remodelers, custom builders, architects, engineers, adjusters and appraisers. CraftsmanÂs Web site, http://craftsman-book.com, offers 30-day trial downloads of their estimating costbooks and software.
Craftsman Book Company
Voice (800) 829-8123 ext. 311
Email: [email protected]
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