Fitness100 Executive Summit Touted as “Networking Event of the Year”

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100 influential fitness club leaders will assemble on November 20-21 to hear about best practices and gather fresh ideas for growing their fitness business and increasing profits at their clubs.

100 influential fitness club leaders will assemble at the luxurious Boca Resort on Nov 20-21 to hear about best practices and gather fresh ideas for growing their fitness business and increasing profits at their clubs. Through a unique partnership of Promote-It International, ClubLife Magazine, and the global conference producer, IDG, this event has been established exclusively for the benefit of a selected group of 100 fitness industry leaders.

"Our 100 influential fitness club leaders will be able to absorb innovative ideas from highly recognized and successful business experts. They will have a chance to network, learn, and relax in a beautiful resort -- and the experience is absolutely no cost to qualified and invited participants," said RD Whitney, VP of Conferences with IDG's Lifestyles Ink Division. This event is being underwritten by a limited group of suppliers to the fitness industry.

"This is a completely unique event for club owners," according to Dr. Robert Goldman, founder and International President Emeritus of the National Academy of Sports Medicine. The Fitness100 Executive Summit will deliver valuable advice and action oriented ideas that can be immediately implemented. Sessions and speakers include:

  • Soar to Your Highest Potential - Dr. Tom Hill, author of Living at the Summit and Chicken Soup for the Entrepreneurial Soul
  • So What Is Your Exit Plan? - Ned Minor, author of Deciding to Sell Your Business: The Key to Wealth and Freedom
  • Spreading the Health Virus - Andy Core, acclaimed wellness expert and media personality
  • 1to1 Fitness Club Marketing - Tom Spitale, Peppers & Rogers and 1to1 Magazine
  • Culture and Talent Management Essentials - Joseph Daniel McCool, globally recognized expert on talent management, retention and recruiting issues
  • Proactive Strategies to Protect Your Business - James Laboe, recognized expert on liability and workplace safety issues
  • The Fitness Industry Past, Present, and Future - Dr. Robert Goldman, Chairman of the American Academy of Anti-Aging Medicine
  • Fitness Club Online Strategies - Tim Bourgeois, Founder and CEO of Boston-based web strategy company: PixelBridge

"We are assembling an impressive and intimate network of top-tier fitness professionals to inject proven marketing and business strategies into the industry and increase growth and profit," says Barbie Gummin, CEO and Founder of Promote-It International. "Bringing this type of talent together will help to foster innovation and creativity in the industry." All of the Fitness100 attendees are influential, active decision-makers and club owners from across North America.

Along with the world-class speakers, the event also features networking opportunities, spectacular meals, breathtaking amenities, and a surprise entertainment guest. For more information about this event, please visit or email

About Promote It International: Promote-It is the original full-service health club promotions agency. Promote It has relationships with over 5,500 health and fitness venues nationwide. These venues have been selected based on their size, member demographics, geography, willingness to take part in our promotions, and proven adherence to program guidelines. All Promote It facilities have at least 250 members, with an average of 3,000 members each.

About ClubLife Magazine: ClubLife Magazine provides health club operators with a communication program developed specifically to motivate members. In each issue, members get a fun, exciting, and motivating magazine from their club, which they can browse in the gym and take home for more in-depth reading or pass along to a friend who might be interested in joining the club. ClubLife presents the most authoritative, up-to-date, and scientifically supported information, written and edited in cooperation with the leaders in the fitness industry. Our Editorial Advisory Board includes nationally acclaimed leaders from the best fitness organizations in America, such as the American College of Sports Medicine, the American Council on Exercise, the Cooper Fitness Center, and the National Academy of Sports Medicine, to name a few.

About IDG/Lifestyles Ink Division: International Data Group (IDG) is a leading media, research, and event company. A privately held organization, IDG publishes more than 300 magazines and newspapers. The company features a large network of Web sites -- more than 400 around the world. IDG is also a leading producer of more than 170 events and conferences worldwide, and they provide global market research and advice through offices in 50 countries. Lifestyles Ink is a rapidly growing division of IDG focused on b2b opportunities relating to consumer lifestyle trends.

Press Contact: RD Whitney

Conference: Fitness100 Executive Summit


Phone: 603-924-7271 x115


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