New CommPros Group Helps Growing Technology Companies Tackle Marketing Investment Challenge

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One of the biggest challenges facing Silicon Valley corporate leaders today – how to leverage their marketing investment – is being addressed by a new marketing services firm, CommPros Group, Inc. Founded by Gary M. Katz, APR, and a team of seasoned marketing professionals, CommPros Group leverages the emerging discipline of marketing operations to ensure that its clients’ marketing investments pay off, are cost effective and keep working over time. To celebrate the launch of the company and website at http://www.commprosgroup.com, CommPros Group is offering a free white paper on marketing operations at commprosgroup.com/PDF/MarketingOpsWhitePaper.pdf.

One of the biggest challenges facing Silicon Valley corporate leaders today – how to leverage their marketing investment – is being addressed by a new marketing services firm, CommPros Group, Inc. Founded by Gary M. Katz, APR, and a team of seasoned marketing professionals, CommPros Group leverages the emerging discipline of marketing operations to ensure that its clients’ marketing investments pay off, are cost effective and keep working over time.

To celebrate the launch of the company and website at http://www.commprosgroup.com, CommPros Group is offering a free white paper on marketing operations at http://www.commprosgroup.com/PDF/MarketingOpsWhitePaper.pdf.

CommPros Group CEO Gary Katz was most recently director of communications for Shoreline Communications, where he worked closely with the VP of marketing to rebrand the company as ShoreTel in 2004. According to Katz, marketing operations bolsters marketing strategy with proven processes and metrics. It produces consistent results and propagates best practices in corporate marketing organizations. While many of today’s leading companies have already integrated marketing operations into their organizations, this new discipline has eluded most small-to-midsize businesses.

“Today’s marketing organizations are faced with a dilemma; not only are they expected to do more with less, but they must justify their contribution and defend their budget,” said Katz. “Marketing operations ensures that metrics are defined, resources are optimized, institutional memory is preserved, budget is wisely allocated and high-value marketing programs are leveraged to achieve corporate goals.”

CommPros Group offers two types of marketing operations services, Infrastructure Accelerator and Performance Leadership, plus a variety of outsourced marketing programs to support lean marketing departments, including:

• Customer Reference Power – Pipeline-building services to identify customer advocates to support sales and marketing opportunities

• Mindshare Builder – Public, analyst and investor relations services to help secure a strong enduring reputation

• Demand Driver – Lead generation and lead maturation services to secure qualified leads and accelerate sales

• Content Creator – Writing and production services to deliver effective marketing materials

• Supplier Selection Relief – Front-end management services to take the hassle out of locating new marketing suppliers

In addition to the rebranding of ShoreTel, CommPros Group Founder Gary Katz has held marketing leadership positions with Aplix and Insignia Solutions, consulted with more than 150 technology companies, served as president of the Public Relations Society of America’s Silicon Valley Chapter and earned a Master’s degree in Organization Development. Joining Katz on the CommPros team are the following associates:

Murry Shohat, a PR consultant and former trade press editor. Shohat co-founded the Embedded Linux Consortium, was PR director for Philips Electronics, and as a PR consultant, spearheaded the launch of analog memory and helped Agilent’s test group regain credibility during its rollout from Hewlett-Packard.

Richard Heermance, a veteran marketing, marketing communications and sales leader. Heermance has worked with companies such as ShoreTel, Insignia Solutions, Informix, Aplix and Oracle, assisting them through periods of dynamic growth.

Mar Junge, a public relations consultant and e-mail marketing best-practices authority. Junge has worked with IBM, Seagate, 3Com, Cisco and Solectron, authored two non-fiction books and published articles in more than 50 trade publications.

Thomas Pencek, a lead-generation and lead-maturation expert. Pencek has helped accelerate sales for leading companies such as Tandem, SGI, Compaq and HP, and is certified as a Service Marketing Professional by the Information Technology Services Marketing Association.

Fiona Lucille Friedland, an award-winning communications strategist, creative director and writer. Friedland has helped organizations such as the City of San Jose, its redevelopment agency, Bradford Technologies, and Underwood & Rosenblum.

Robert David, a senior sales executive, is an advisor to CommPros. David has served as president and CEO of Imperial Technology, as CEO and managing partner of IT reseller CEG, and also led market development for SeeBeyond, growing its insurance market business five-fold.

About CommPros Group

CommPros Group, headquartered in Santa Clara, Calif., helps clients leverage their marketing investment through marketing operations, a cutting-edge discipline that reinforces marketing strategy with proven processes and metrics. By using CommPros' "Straight A's" approach to marketing operations, for the first time, small-to-midsize companies can achieve measurable, profitable and sustainable outbound marketing by using the best practices employed by large corporations. More information on CommPros Group can be found at http://www.commprosgroup.com.

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