(PRWEB) May 20, 2005
Dedham; Westborough, MA (PRWEB)May 20, 2005 Â It Takes Three, a third party fundraising program developed by Blue Sky Collaborative for the Massachusetts Chapter of the ALS Association raised over $100,000 from January to May 2005.
It Takes Three, http://www.ittakesthree.org, is expected to raise over $250,000 for the ALS Association MA Chapter in 2005, and to build a foundation for an ongoing third party fundraising and awareness building program.
ALS, also known as Lou GerhigÂs disease, is a debilitating neurodegenerative disorder that afflicts over 30,000 nation-wide. It has no known cure or effective treatments. People diagnosed with ALS have a life expectancy of 2 to 5 years after diagnosis. The Massachusetts Chapter of the ALS Association works to fund research and provide needed services to ALS sufferers and their families in Massachusetts.
Third Party fundraising refers to any fundraising activity driven by an unpaid supporter of a nonprofit. The economic benefits of third party fundraising lie in the cost-effectiveness of volunteer run efforts and in fundraisersÂ abilities to leverage their own personal network to support a cause.
In the first 5 months of 2005, several ALS Association supporters joined It Takes Three to run their own fundraising efforts on behalf of the Massachusetts Chapter, raising more than $100K. Supporters engaged in wide variety of Third Party fundraising. Some hosted their own events, others raised money while participating in sporting events, and some even sold books and jewelry to raise money to fight ALS.
Blue Sky Collaborative developed and administered the It Takes Three campaign which provided supporters with one-on-one coaching as well as comprehensive resource guides on how to put together a fundraising activity. Each supporter was also able to take their efforts online to sell tickets to events and accept online donations towards their effort.
ÂThe most satisfying aspect of It Takes ThreeÂs early success is the potential the program has for future growth. What struck us is that fact that ordinary people can have the impact of major donors. Families raised sums that they could not have donated on their own. Third Party fundraising is the model we are devoted to because it democratizes philanthropy. Not everyone is a CEO of a major company but anyone can make a major impact with the proper guidance and tools. In the end many ALS patients and their families can get more of the assistance they need and have more reason for hope because of the efforts of a few.Â said Syam Buradagunta, President & CEO, Co-founder of Blue Sky Collaborative.
About Blue Sky Collaborative
Blue Sky Collaborative (BSC), http://www.blueskycollaborative.com, is a privately held company that generates new revenue streams for nonprofit organizations through innovative programs meant to develop third party fundraising activity. Nonprofits use BSCÂs products and services to create and sustain communities of volunteer supporters that raise funds and awareness on behalf of the organization. BSC also provides online and offline products to help organizations with existing third party and grassroots fundraising efforts already in place. For more information about the Blue Sky Collaborative, call 800-833-4109 x801, visit http://www.blueskycollaborative.com, or send an email to firstname.lastname@example.org.