When a web visitor gets to the website, theyll recognize these terms quickly and say to themselves,
New York, NY (PRWEB) May 26, 2005
"Know your customer". Every business owner knows how important it is. It's especially true online, where people can click away in a heartbeat.
In "Call To Action," a book hitting best sellers list everywhere, co-authors Bryan and Jeffrey Eisenberg explain that website owners must make their sites relevant to their customers. If they donÂt know what will make their customers buy or click right now, the customer is gone forever...taking the sale with them.
So what can someone do to make their site more relevant? First, website owners should study keywords and related phrases on all the major search engines. They should seek to learn exactly what millions of web surfers are looking for when it comes to their own products and services.
"Website owners should place those specific keywords and related phrases in highly visible places on their landing page," explains Bryan Eisenberg. "When a web visitor gets to the website, theyÂll recognize these terms quickly and say to themselves, "Yes, I must be the right place."
Here's an even more effective strategy. If web visitors come to a site via different keywords, the website owner can send them to different landing pages. The copy on each landing page should feature prominently the specific keyword entered into the search engine by that individual web visitor.
But it's not enough for web visitors to think a site is relevant based on keywords alone. Website owners should reinforce the idea throughout the copy. They should remind the web visitor over and over why they came to the site in the first place, leading them all the way to the final order button.
Bryan Eisenberg and Jeffrey Eisenberg are co-founders of Future Now, Inc., a marketing boutique focused on helping clients convert their website's traffic into leads, customers and sales by applying Persuasion Architecture, copywriting, usability and web analytics to design, redesign and optimize websites and other online marketing efforts. Future Now, Inc. has helped clients such as Dell, GE Volvo, Overstock & Disney.
Bryan Eisenberg or Jeffrey Eisenberg