How Do You Turn More Prospects into Paying Customers?

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You have to be aware of your website speed, especially at peak times, like when you send out an e-mail promotion

There are powerful strategies that website owners can use to dramatically improve their conversion rates—ones they might never have considered.

In a brand new book, "Call To Action" by Bryan and Jeffrey Eisenberg, the co-authors describe these strategies at length. With these ingenious yet underused ideas in hand, website owners can hone their sites and maximize the number of prospects they can turn into paying customers.

Says Bryan Eisenberg, "The first strategy is to increase the value of whatever you're selling in the eyes of the customer. Testimonials, free samples, money-back guarantees—all of them improve conversion rates. It gives the web visitor reasons to make a purchase—and it removes all the risk."

A second strategy applies if a website has increased traffic without a similar increase in conversion. This may mean that non-qualified leads are being funneled to the site via some poorly-chosen marketing and advertising channels.    

A website owner should trace all irrelevant traffic, calls and e-mails back to the source. Once these incorrect channels are identified, the money can be used to land qualified leads—which in turn should improve the conversion rate.

Speed is another issue that website owners should pay close attention to. They may think that website speed is not their responsibility. However, a slow site will receive less interest from major search engines. It will also create unhappy web visitors—making them much less likely to buy.

"You have to be aware of your website speed, especially at peak times, like when you send out an e-mail promotion" says Bryan Eisenberg. "Fortunately, there are inexpensive services that can monitor your site's performance for you because a quicker site means a higher conversion rate."

Bryan Eisenberg and Jeffrey Eisenberg are co-founders of Future Now, Inc., a marketing boutique focused on helping clients convert their website's traffic into leads, customers and sales by applying Persuasion Architecture, copywriting, usability and web analytics to design, redesign and optimize websites and other online marketing efforts. Future Now, Inc. has helped clients such as Dell, GE Volvo, Overstock & Disney.


Bryan Eisenberg or Jeffrey Eisenberg


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