Secrets of World’s Most Exclusive Spas Revealed

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Independent research lab predicts planetary future of beauty & wellness. Study covers spas in Kenya, Sweden, Germany, France, Italy, Austria and more.

Four years of intensive collaboration between Cosmoprof’s parent company Sogecos and Dr. Francesco Morace’s world-renowned Future Concept Lab (FCL) have yielded fascinating results about the relationship between beauty and well-being in a spa or retail setting. The FCL team will reveal these results at Cosmoprof North America this July in Las Vegas, hosting an “observatory” that illuminates trends in the perception and experience of body wellness from all over the globe – revealing the present state of affairs as well as predicting future trends. This presentation is complimentary to all Cosmoprof NA visitors.

The Future Concept Lab has written a book about their research titled, Body Visions, which uses case studies garnered from spas all over the world. Join us as they illustrate these examples and show how real world spas are taking advantage of the six new trends in beauty and health, including:

•“Slow” wellness – the luxury of the future will be serenity

•Ethics and medical spa programs – where we are heading legislatively and intellectually

•Rites of passage and initiation that help us explore and define identity

•“Sharing” care – the return to communal bathing

•Expression and experimentation – the personalization of the physical experience

“Future Concept Lab takes important insights about socio-cultural trends and shows us how to apply them in a real world retail or spa environment,” said Bonnie Bonadeo, director of education for Cosmoprof North America. “Their research is unique in the world, and it helps our attendees stay well ahead of the curve for serving their customers and developing new business ideas. This is a must for salon/spa owners and anyone looking to the future of our industry!”

Future Concept Lab, http://www.futureconceptlab.com, has earned international renown as one of the most forward-looking research institutes in the field of marketing and consumption. Operating from a central office in Milan, they undertake complex research projects in Europe, North America, South America and Asia, benefiting from the input of contacts located in 25 different countries.

Spa Locations Include:

•Buddhamam, Cusago (Mi) Italy

•Mayr Health Spa, Lake Worth, Austria

•Les Sources de Caudalie, Bordeaux, France

•Liquidrom Therme, Berlin

•Wild Fitness, Baraka House, Wasabi, Kenya

•And more

Future Concept Lab presents Body Visions complimentary to all Cosmoprof North America visitors on Sun., July 24 from 2:30-3:30 p.m. A separate presentation by Future Concept Lab is included in the Wellness Summit package, a package that includes access to all four business-to-business pavilions, wellness keynote speakers, demonstrations, panels and more. For more information, visit http://www.cosmoprofnorthamerica.com.

Cosmoprof North America is a unique, high-quality business-to-business show for the global beauty industry. Held July 24-26, 2005 at the Mandalay Bay Convention Center in Las Vegas, Cosmoprof NA represents the very latest in hair care, skin care, cosmetics, nails, spa, wellness and all elements of packaging and product development. For more information, call 877-557-5340 or visit cosmoprofnorthamerica.com. Exhibitors should call the sales development office at 800-468-2274. Cosmoprof North America is a production of North American Beauty Events LLC.

Media Contact:        

Mark Sejvar or Emily Polsby

HypeHouse, Inc.

323-663-4700

http://www.hypehouse.com

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