1-800-DENTIST Partners with Buena Vista Television for 'New Smile, New Style' Makeovers on "The Tony Danza Show"

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Five lucky people win smile makeovers

1-800-DENTIST®, the nation’s leading dental referral service, has partnered with Buena Vista Television for multiple “New Smile, New Style” makeovers segments on “The Tony Danza Show,” it was announced today by 1-800-DENTIST CEO and Co-Founder Fred Joyal. Four of the five participating dentists are members of the 1-800-DENTIST program. These shows are scheduled to air May 23-27, 2005.

"At 1-800-DENTIST, we are always in search of new ways to promote the importance of regular dental office visits and dentistry as a whole,” said Joyal, who is also featured in a few segments of the show and helped to select the participating dentists. “Teaming up with the show to showcase our dentists and referral service will attract more consumers to become proactive towards improving their smiles. With the growing media interest in smile makeovers, this is a great time to be a dentist.”

Each segment shows producers visiting the makeover recipients in their hometowns to provide insight into their lives, explain why the makeover is meaningful and witness their comprehensive dental consultation. Participating dentists conduct all of their dental treatment procedures in their own practices. All candidates will be flown to New York where they will then receive a complete makeover (make-up, hair and fashion style) to go along with their new smiles. All participating dentists will accompany their respective patient to “The Tony Danza Show” set, where they will reveal their new look live on the show. Makeover candidates were chosen by the producers of the show based on the achievable smile makeover results, and personal information (background story, etc). The viewers will be able to see the dramatic transformations from start to finish.

1-800-DENTIST members featured in the show include: Dr. Sameer Puri of Tarzana, California; Dr. Louis Malcmacher of Bay Village, Ohio; Dr. Mark Morin of Southfield, Michigan and Dr. Timothy Driscoll of Geneva, Illinois. Dr. Maria Roybal of La Jolla, California is also featured in the series.

About 1-800-DENTIST

Founded in Los Angeles in 1986, 1-800-DENTIST is a free national dental referral service that provides over 3 million consumers annually with valuable information to make an informed decision when searching for a dentist in their area. 1-800-DENTIST promotes the importance of regular dental office visits through television commercials airing over 5,000 times a month as well as in the Yellow Pages and on the Web. For more information, visit http://www.1800dentist.com. Please note: 1-800-DENTIST helps consumers find a dentist at no-cost but the service (and dentists who are participating in this show) do not provide access to free smile makeovers.

About “The Tony Danza Show”

Taped in New York and debuting last fall as the season’s strongest new talk show, “The Tony Danza Show” is a live, entertainment talk show featuring celebrities and everyday people, all presented with a positive and upbeat approach. “The Tony Danza Show” has been renewed for the 2005-2006 season, and has received station renewals in 115 markets and over 80 percent of the country.

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Lisa Fleetwood
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