Single Mom Wins the Smile Makeover of a Lifetime

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Member of 1-800-DENTIST Gives a Single Mom a Smile Makeover on TV

1-800-DENTIST®, the nation’s leading free resource for consumers in search of a dentist, has teamed up with “The Tony Danza Show” for a week of “New Smile, New Style” makeovers. Each show features a person who was selected to receive a complete makeover (smile, make-up, hair and fashion style) as well as the dentist, who provides the high quality dental care. All participating dentists are members of the 1-800-DENTIST service and were featured along with Fred Joyal, CEO and Co-Founder of 1-800-DENTIST.

The story of Toni, the single mom from Pasadena, California, and her dentist, Dr. Sameer Puri of Tarzana, California, will be featured on Monday, May 23 at 2:00 a.m. on ABC 7. The show will feature her final “reveal”.

“Toni’s smile needed some work and the case was rather extensive,” said Dr. Puri. ”But the end result will most certainly decrease her insecurity about her smile and will boost her self-esteem. She now has the smile she’s always wanted.”

Each “New Smile, New Style” segment shows producers visiting the makeover recipients in their hometowns to provide insight into their lives, explain why the makeover is meaningful and witness their dental consultation. Candidates are flown to New York where they receive a complete makeover. Candidates are also accompanied by their respective dentist to “The Tony Danza Show” set, where they reveal their new look live on the show. Makeover candidates were chosen by the show’s producers based on the achievable smile makeover results, and personal information (background story, etc). The viewers will be able to see their dramatic transformations from start to finish.

"At 1-800-DENTIST we believe that a great dentist can change your life for the better,” said Joyal. “Participating in this show is yet another way for us to promote just how important oral health care and dentistry is. Having a smile you can be proud of can really enhance your health and self esteem.”

About 1-800-DENTIST

Founded in Los Angeles in 1986, 1-800-DENTIST is a free national dental referral service that provides over 3 million consumers annually with valuable information to make an informed decision when searching for a dentist in their area. 1-800-DENTIST promotes the importance of regular dental office visits through television commercials airing over 5,000 times a month as well as in the Yellow Pages and on the Web. For more information, visit http://www.1800dentist.com. Please note: 1-800-DENTIST helps consumers find a dentist at no-cost but the service (and dentists who are participating in this show) do not provide access to free smile makeovers.

Taped in New York and debuting last fall as the season’s strongest new talk show, “The Tony Danza Show” is a live, entertainment talk show featuring celebrities and everyday people, all presented with a positive and upbeat approach. The show has been renewed for the 2005-2006 season.

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Lisa Fleetwood
1-800-DENTIST
3102156525
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