(PRWEB) May 22, 2005
The internationally acclaimed Egyptian Theatre in Hollywood, CA represents a vital part of the rich history of cinema and was the location of the worldÂs first movie premiere in 1922, premiering ÂRobin HoodÂ, starring Douglas Fairbanks. It is also a 2000 National Trust for Historic Preservation Honor Award Winner for the historic preservation of this legendary theatre that is one of the remaining cinematic treasures from the golden era of Hollywood, now transformed into a state of art movie theatre destination.
The Egyptian is owned and operated by The American Cinematheque, an almost 25 year old visionary film arts charity dedicated to the integral role of film in our society as an influential global art form. The Egyptian Theatre and The CinemathequeÂs newly renovated Santa Monica location, The Aero Theatre, provides film audiences with unique opportunities to see movies from current cutting edge film makers, film retrospectives, international cinema, featuring rarely seen prints and one of a kind programs that both entertain and inform audiences. The film makers and stars are also often in attendance to discuss the films with Cinematheque audiences.
The American CinemathequeÂs Board of Directors is pleased to announce that The Egyptian Theatre Courtyard is the location of a new restaurant opening on May 26th called The Lickity Split Hollywood CafÃ© & Frozen Custard Factory. The restaurant will feature a variety of menu items and coffee drinks that will enhance dining options for the CinemathequeÂs audience, local residents and the 19 million annual visitors to Hollywood. In addition to offering the delicious frozen custard flavors that can currently be found at their Manhattan Beach and El Segundo locations, the Hollywood location will feature a glass-encased clean room environment where customers will be able to observe the frozen custard creation process. Although it is a popular trend in the Midwest, Lickity Split has the honor of being the first store in the Los Angeles area to make this incredibly smooth and creamy frozen dairy treat. The owners of Lickity Split, Michael Scott and Bruce Brown explain, ÂIf you like Ice Cream, youÂll love Frozen Custard!Â
ÂThe Cinematheque is delighted to welcome Lickity Split as our tenant in The Egyptian Theatre Courtyard. Their menu and store concept, which is reminiscent of the nostalgia of old Hollywood, will appeal not only to our movie audiences, but will attract residents from the neighborhood and visitors to the areaÂ, comments Barbara Smith, the CinemathequeÂs Executive Director and Co-Founder.
ÂThe extraordinary effort and leadership demonstrated by The American Cinematheque and our Executive Director, Ms. Barbara Smith, in restoring and operating historic movie theatres and in establishing relationships with a vibrant restaurant concept like Lickity Split, provides our audience with a unique film viewing and visitor experience, combining the rich history and beauty of The Egyptian Theatre with a state of the art movie going experience. We are also pleased to have significantly contributed to the continued community revitalization of both Hollywood Boulevard and Montana Avenue in Santa Monica in preserving and operating these cinematic treasures,Â comments Anne Keshen, Vice President of the Cinematheque Board of Directors and co-chair of real estate investor Tallen & Keshen Holdings.
Tallen & Keshen Holdings supports The Cinematheque in its real estate objectives and is a strong proponent of the extraordinary community benefit that arts organizations like The American Cinematheque, bring to local communities - stimulating development, economic growth and enhancing leisure time and learning activities. ÂThe American CinemathequeÂs permanent home is at The Egyptian Theatre and the preservation and redevelopment of both the theatre and its majestic courtyard from a near shambles in the mid-1990Âs, was one of the first and most successful redevelopment projects undertaken in the revitalization of Hollywood. We feel that The American Cinematheque has been a positive example and an early catalyst to much of the growth and development now taking place in the area,Â comments Ms. Keshen and Ms. Smith.
ÂThe Cinematheque is a unique arts organization, in that we celebrate the art of film in all of its forms and we have also undertaken two historic movie restoration projects that will preserve both The Egyptian Theatre and The Aero Theatre for film audiences for years to come. With the evolution of film technology, DVDÂs and new platforms from which to see movies, it is important that we preserve and honor AmericaÂs original and historic movie theatres, while providing audiences with a state of the art projection and sound technology experience that showcase our vibrant and unique film programming and events,Â further comments Ms. Keshen.
For more information about The American Cinematheque, The Egyptian Theatre or The Aero Theatre, visit their website at http://www.americancinematheque.com. For information about Lickity Split, please contact Bruce Brown at firstname.lastname@example.org or visit their website at http://www.lickity split.com. To find out more about The CinemathequeÂs real estate activities and how local communities are enhanced by cultural organizations, contact Ms. Linda Sturdevant at (310) 474-6560 or visit http://www.tallenkeshenholdings.com.