Silicon Valley Startup sFafinity Offers SMEs an Affordable Next-Generation CRM Alternative to Traditional and Hosted Solutions 5/19/2005 3:15 PM

sFafinity's SFCRM breakthrough new functionality for end-users with attractive revenue opportunities for Value Added Resellers and hosting providers

Santa Clara, CA (PRWEB) May 22, 2005 -- The main problems that SMEs face in implementing SFA/CRM are unaffordable implementation costs, high end hardware and support software stacks, expensive IT implementation and support resources from vendors such as SalesForce.com, Siebel OnDemand or Microsoft CRM.

sFafinity's SFCRM addresses all of the above issues and is available at an affordable price.

SFCRM is designed to be a "plug-and-work" solution, with installation in five minutes and complete implementation in sixty minutes with the provided best practices template. Easy browser-based customization requiring no programming or SQL knowledge is one of the unique aspects of SFCRM in an industry in which other CRM products incur consulting costs over $250 per hour. SFCRM requires no client software to access it, relying instead on a standard Internet W3C compliant browser such as Internet Explorer, FireFox/Mozilla, Opera, Konqueror or Safari. Customers have flexibility in deploying SFCRM including in-house implementation on a outright purchase or monthly subscription, as a colocated or hosted application or as a turnkey CRM appliance.

Users like SFCRM's extreme ease of use with a minimal learning curve for end users and administrators. Features include built-in analytics and numerous reports to choose from, market and opportunity segment filters that are built-in or customized, and forecast and pipeline reports. Campaign tracking and leads management allows leads to tracked without cluttering up the main accounts, contacts and opportunities database. Other outstanding functions include a lead partner portal where leads assigned to agents, manufacturing reps, OEMs, distributors, channel and international partners can be tracked, including providing partner logins without using up user licenses. Data migration from any known system (Goldmine, ACT, MSCRM, Salesforce.com) is a breeze. Mass updates of existing CRM records using CSV file formats for offline integration to other back office apps is a standard feature.

SFCRM is fully compliant to industry standards such as XML, W3CDOM, SQL 92, POP3/SMTP, IMAP, HTML 4.0 and Java 1.4, supporting virtually all known hardware platforms, including Linux, Windows, MacOS/X and all known flavors of Unix.

Pricing and Availability
The SFCRM Standard five-user suite is available now at $1,295 and the SFCRM Professional 5-user suite is available at $2,995. SFCRM is also available as a CRM appliance and as a special offer valid until July 31, 2005, the standard SFCRM appliance valued at $899 will be bundled free with the SFCRM Professional 10 user Suite. Additional seats are available at $299.

To obtain a trial download, please contact us at http://sfafinity.com/public/contactForm.html .

About sfaFinity Inc.
sfaFinity specializes in SFA/CRM platform products and development toolkits that enables enterprises to deploy integrated CRM to their end users cost-effectively and reliably without spending huge investments on hardware and software. Products include SFCRM, the flagship CRM platform for SME enterprises. Other products include SFREALTA, a CRM package for real estate and mortgage companies that includes integration with Calyx Point, and SFRECRUIT, a relationship management system for hiring management and internal candidate tracking. Integration components include email server connectors (all email server types including Lotus, Exchange, Groupwise, IMAP and POP3). Database connectors are available for all SQL 92 compliant databases such as MS-SQL, DB2, Oracle, Sybase, Firebird and PostgreSQL. New products coming this summer include an offline laptop client with sync to the main SFCRM server, QuickBooks integration and an extensive XML API kit for back-end integration.

The company is located at 1400 Coleman Avenue Suite F21, Santa Clara, CA 95050 phone 408-884-3812, email info@sfafinity.com, www.sfafinity.com.

SalesForce.com, Siebel OnDemand and MSCRM are trademarks of their respective companies.

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