Los Angeles, CA (PRWEB) May 24, 2005
Just in time for fathers day, BodyTools is excited to announce that its comprehensive line of upscale skin and body care products for the active man is now available in select NORDSTROM locations throughout Southern California, the State of Washington, Colorado and Arizona. In addition to these NORDSTROM locations, the BodyTools line is also available at fine spas and resorts including La Costa, Four Seasons-Maui, La Quinta, Miraval and Advanced Aesthetics Institute-West Palm Beach, Los Angeles Sporting Club and now at Apothia by Ron Robinson at Fred Segal's in Los Angeles, and on-line at labodytools.com.
The BodyTools line of skin care products for men is unique for its focus on extensively-researched formulations that prevent skin irritation, help repair skin damage caused by sun exposure and protect against further damage from both UVA andd UVB rays of the sun. Experts believe that "90-95% of all skin damage including wrinkles and skin cancers comes from exposure to the sun." And this is more than just a cosmetic issue. One in five Americans will develop skin cancer in their lifetime and this year alone more than one million new cases of skin cancer will be diagnosed. Over 95,000 of these will be new cases of melanoma (the deadliest form of skin cancer). Every 60 minutes one person dies of melanoma in the United States. And bad news for men: Older Caucasian males have the highest mortality rates from melanoma.*
*A special note to Men: Make an extra effort to examine your skin, especially on your upper back, for signs of melanoma. A recent study found men are much less likely to discover skin lesions than women.
UV Radiation consists of two types of harmful rays Â Short Wave Radiation (UVB rays) and Long Wave Radiation (UVA rays). SPF measures the length of time a product protects against UVB only. So SPF is not enough, and consumers need to know this. While there are several ingredients that protect against UVB, and some ingredients give you partial protection from UVA rays, but only a few ingredients can give full protection against UVA radiation. BodyTools three great moisturizers: oil free, fragrance free Face Guard, After Shave Repair and Protect and our Citrus Body Armor are all formulated at the SPF 15 level and contain butyl methoxydibenzoylmethane (Avobenzone, Parsol 1789) to provide complete protection from both UVA and UVB rays to maximally protect against the harmful skin cancer and wrinkle causing rays of the sun. "Our goal is to provide complete UVA/UVB sun protection for men in everyday products that they would be using anyway." BodyTools SPF 15 formula moisturizers also contain the BodyTools exclusive Anti-Oxidant PowerBlendÂ, a highly concentrated formula of Vitamins E and C, Retynyl Palmitate, and Alpha Lipoic Acid that helps provide maximum protection from free radical damage to impede wrinkles and premature aging.
Created by Al Wines, Jr. and Dr. Steven May, PhD in 2001, the naturally-based BodyTools product line has been lauded for its unique formulations which focus on maintaining the health and fitness of a man's skin while providing a masculine grooming alternative that uses the most progressive anti-ageing and wellness treatments available. Mr. Wines has nearly 30 years experience in buying and merchandising body care products, cosmetics, and fragrances at Hudson's in Michigan, Broadway in California, and Macy's San Francisco. Dr. May has a 28-year career in the health and wellness field. "One of our goals with the line was to educate the male consumer. There are only a few basics men need to follow to ensure proper skin care: daily cleansing, moisturizing, and protection from environmental damage Â primarily the sun's UVA/UVB rays. Men also need to know that proper nutrition and regular physical activity are critical to healthy looking skin."
At BodyTools we are dedicated to bringing you the most advanced skin care products containing clinically proven ingredients to help reduce the effects of ageing on the skin. All key ingredients are formulated at concentrations to actually make a difference. Each of our simple, all-natural products is carefully formulated to work with minimal effort and maximum effect.
BodyTools: 14 advanced-formula products to ensure overall care for the face, body and hair.
For more information:
Michael Davis/ Seesaw Communications
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