YAHOO! Yellow Pages and Ambassador Yellow Pages Renew Agreement

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Ambassador Yellow Pages, the fastest growing directory company in New York City, has announced that it has renewed its agreement to represent the YAHOO! Yellow Pages, the most popular Internet yellow pages property in the U.S. Yahoo! Yellow Pages receives over seven million unique visitors a month.

Ambassador Yellow Pages, the fastest growing directory company in New York City, has announced that it has renewed its agreement to represent the YAHOO! Yellow Pages, the most popular Internet yellow pages property in the U.S. Yahoo! Yellow Pages receives over seven million unique visitors a month.

Ambassador Yellow Pages was founded in 1999 by a group of media and directory savvy executives, and funded by outside private equity firms.

“We started out in the print directory business at a time when most people could only see a future on the Internet,” said Kathy Hipple, Ambassador’s CEO. “We’ve proven over the last six years that superb print directories along with exposure on a highly trafficked Internet yellow pages is a cost-effective way for professionals and local business owners to connect with prospective clients when they are ready to buy.”

By teaming with Yahoo! Yellow Pages, Ambassador Yellow Pages continues to provide its advertisers with the best of directional advertising – in print and online.

A Yahoo! Yellow Pages sponsored listing allows advertisers to feature their business at the top of search results above basic listings within appropriate categories.

Research has indicated that the fastest way for a potential customer to find a locally relevant business or service online is by using an Internet yellow pages rather than by searching for a local business through a typical search engine, according to a recent ComScore study.

“Advertisers and consumers recognize the convenience of reaching each other through print yellow pages as well as Internet yellow pages,” continued Hipple. “In fact, the largest users of Internet are also the largest users of print yellow pages. We have found a way to connect buyers and sellers in print and online.”

Ambassador Yellow Pages has garnered recognition as a leading independent yellow pages publisher because of innovations, including online advertising, bilingual directories, Parents Yellow Pages, and community pages that serve the needs of each borough. Representing the Yahoo! Yellow Pages and Switchboard.com as well as its own proprietary sites drives consumers to Ambassador advertisers in print and online.

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Ara E Chekmayan
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