Logitech Gets Golden Touch

GSE to distribute Logitech in the MENA

Dubai (PRWEB) May 25, 2005 -- GSE now announced partnership with Swiss-based Logitech, which the company will use to launch an exotic range of peripherals, audio, video and gaming products. This strategic partnership will allow bringing new and innovative products to the market, giving consumers access to exclusive, new technology.

Logitech designs, manufactures and markets personal interface products that enable people to effectively work, play, and communicate in the digital world. Logitech's products combine essential core technologies, continuing innovation, award-winning industrial design and excellent price performance.

GSE with its proven track record in IT distribution would go a long way to help strengthen Logitechs position in the peripheral market.

Speaking on the partnership, Kamran Kamadia, Sales Manager, Logitech MENA, said, We are extremely pleased to partner with GSE for select countries in the Mediterranean region. GSE has excellent relationship with the channel which we hope to penetrate with their help."

Mr. Mohammad Bahrololoum, Product Director of GSE comments, GSE is proud to partner with Logitech, a well-respected brand, and its range of Mice, Keyboards, Web Cameras and Gaming products will complete the peripheral product portfolio of GSE."

About Logitech
Logitech designs, manufactures and markets personal interface products that enable people to effectively work, play, and communicate in the digital world. The company's products combine essential core technologies, continuing innovation, award-winning industrial design and excellent price performance.

Today, Logitech's retail business accounts for more than 80 percent of its revenue. To provide the market with a broadening array of best-of-category products, Logitech's business model calls for supplementing its internal engineering and manufacturing strength with additional products and technologies through a combination of strategic acquisitions and industry partnerships.

About Golden Systems Electronics
Golden Systems Electronics L.L.C. (GSE) is a leading name in the Electronics, solutions and IT component distribution business in the Middle East. With carefully selected high quality product, GSE has grown its market share in the Middle East to become known as the key representative of brand names such as Gigabyte Technology, G-Max, Logitech, Labtec, AMD, Leadtek, Axper, Kingmax, Teac, Labtec, Avocent, Swissbit, Proxim, and Twinhan. With dealer network of 2000 companies is managed through a sales team of 25 employees working through 30 authorized resellers. This strong channel has been able to set the standards for distribution business in the Middle East region, thus creating a yearly turnover of $60 million. In addition to the wholesale business network, GSE has established 3 showrooms serving end users in the market.

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