What do Avon, BMW, Coke, NIKE and Scores of Other Top Worldwide Brands Have in Common? Many of Their TV Spots Were Shot Using Cooke Lenses
Many of the most recognizable commercials in the world -- including Avon, BMW, Coke, Nike and scores of other companies -- shot by some of the most talented directors of photography, all have one thing in common. They were photographed using Cooke optics, including S4 Prime lenses.
(PRWEB) May 24, 2005 -- Many of the most recognizable commercials in the world -- including Avon, BMW, Coke, Nike and scores of other companies -- shot by some of the most talented directors of photography, all have one thing in common. They were photographed using Cooke optics, including S4 Prime lenses.
In a recent Markee magazine article, Director/DP Sunny Zhao, with Richmond, Virginias Dream Factory, gives kudos to Cookes S4 set of primes. They give a look thats very sharp but, at the same time, very soft -- that signature Cooke look," he said. When Zhao shot a Miller Lite commercial in which the beer was showcased on a pool table he employed the sets 135mm lens for a shallow depth of field that made the product look very real and pretty at the same time."
It makes no difference if youre Edward Done shooting a First Bank commercial in Colorado, Simon Chaudoir shooting a Levi spot in England or Leandro Filloi shooting a McDonalds spot in Brazil, when it comes to selecting the right lens to bring the storyboard to life, the most demanding directors of photography choose Cooke.
These major brands spend a considerable amount of money on commercial production in order to capture the attention of consumers in a very competitive marketplace. They rely on outstanding creative capabilities from top advertising agencies that hire the best directors to capture the essence of their product.
Cinematographers who shoot :30 and :60 second TV spots cant afford to waste time as time is money and agencies need to keep within budget. That is why they carefully select the lenses they will use for each scene. The same photographic skills needed to shoot a full-length motion picture are needed to shoot a :30 second spot.
Many of these commercials are shot in remote locations around the world, some under extreme conditions. Whatever the situation calls for, theres a Cooke S4 Prime lens to meet the need. Cookes breakthrough design makes focusing far easier. Most lenses focus by rotating at a constant speed on interlocking threads, much the way a toothpaste cap is raised or lowered on a tube. Instead of the threads, the S4 lenses rotate on an elliptical track system that allows the lens to move at variable speeds, making it easier for the user to keep actors in focus as they move around.
Cooke is a storied name in both the cinemagraphic and the ultra-high-end professional photography markets. Known worldwide for their precision, exacting tolerances and superior quality, Cooke lenses are specified by many of the most renowned directors of photography and cinematographers in Hollywood. Cooke S4 Prime lenses, acclaimed for their unique mechanical design and extraordinary photographic qualities, have been used to shoot several of the most renowned and visually beautiful motion pictures of all time, both in Hollywood and internationally. Recent box office releases shot with Cooke lenses include "Ray," "Bridget Jones's Diary," "Chicago," "Under the Tuscan Sun," "Harry Potter and the Prisoner of Azkaban" and the extraordinarily beautiful "Girl With a Pearl Earring."
For more information about Cooke lenses, visit their website at www.cookeoptics.com
Media Contact:
Jason Ledder
(908) 722-5757
Jledder@RandJpr.com
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