Opinions Voiced through eDigitalResearch - Implemented BBC World Viewer Panel

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eDigitalResearch, the online market research leader, has implemented a Viewer Panel on bbcworld.com, the main website of BBC World. This will provide instant feedback on the opinions and habits of viewers to the BBCÂ?s international news and information channel, which is seen in more than 200 countries and territories around the globe.

eDigitalResearch, the online market research leader, has implemented a Viewer Panel on bbcworld.com, the main website of BBC World. This will provide instant feedback on the opinions and habits of viewers to the BBC’s international news and information channel, which is seen in more than 200 countries and territories around the globe.

Trails running on BBC World have boosted recruitment for the Panel, and with simple profiling, reliable research can be extracted from surveys. The Panel can be canvassed, via email invitation or online polls, for views on promotional campaigns, strategies and programming. A survey was recently run to assess the impact of BBC World’s strapline “Putting News First”, which was launched in January 2005, and is currently being supported by a global advertising campaign.

Specific views can be funnelled with supplementary surveys to gain further insight, and with eDigitalResearch’s ability to monitor ongoing as well as instant feedback, an evolving picture can be built.

Rufus Weston, BBC World’s Research Manager, says it was the need for cost-effective and instant feedback from a recognised audience sample that secured the appointment of eDigitalResearch. “Given the global reach of BBC World, internet and email were the obvious means by which to look beyond traditional research methods, and setting up an eDigitalResearch-driven audience panel was the access point.”

The versatility of user-friendly eDigitalResearch analysis tools and a proven track record serving heavyweight media clients were also deciding factors for BBC World. Weston adds: “We’ve yet to explore the full marketing potential of the BBC World Panel and other eDigitalResearch tools, but we are excited by the prospect of making online research a function of our marketing strategy.”

For further information, contact:

Michelle Fuller, eDigitalResearch,

Kevin Young, Acting Head of Public Relations, BBC World

Tel: +44 20 8433 3787 Email: kevin.young@bbc.co.uk

Notes to Editors: BBC World, the BBC’s commercially funded international 24-hour news and information channel, is owned and operated by BBC World Ltd, a member of the BBC’s commercial group of companies. BBC World is available in more than 200 countries and territories worldwide, and reaches 258 million households (115 million 24-hour homes) and more than one million hotel rooms. BBC World launched in its present format in 1995 and is funded by advertising and subscription. For further information on how to receive BBC World, download schedules or find out more about the channel, visit bbcworld.com.

Background to eDigitalResearch.com

Since 1999 eDigitalResearch.com (eDR) has been a leading provider of online market research. eDR has developed a package of integrated web based research tools that provide immediate feedback and measurement of user opinions, customer satisfaction, loyalty and website usability.

eDigitalResearch.com has designed and developed 3 proprietary online research tools:

Products:    

eMysteryShopper.com™ (eMS) specialises in the in-depth and structured study of website usability, functionality, supporting logistics and customer service through our unique panel of profiled Internet users. eMS enables our clients to benchmark their own site against their competitors and identify the key drivers of loyalty and customer satisfaction.

eMS provides detailed moderated reporting and recommendations for increasing online conversion rates, greater usage and improved loyalty.

eCustomerOpinions™ (eCos) delivers fast and inexpensive real time research and feedback direct from site visitors and opt-in email contacts. eCos enables our clients to understand real user opinions, monitor service performance, profile users and track the impact of site developments. eCos provides immediate unmoderated online reporting with the ability for trending, data filtering and benchmarking.

eGlobalPanel™ (eGP) provides a panel of digital users who can be researched on any subject and on any digital communication medium. Segmented by geography or demographic profile they provide an ideal base of opinion for any PR research or product related issues.

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Michelle Fuller
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