Capitola, CA (PRWEB) May 24, 2005
HRmarketer.com, the no. 1 online marketing and PR service in the human capital industry, released its May 2005 HRintelligence Trend Report identifying the companies and topics receiving the most media attention in the month of April, as well as the top advertisers and the overall health of the human capital marketplace.
The Trend Report upgraded its HR industry health indicator to Great as first quarter earnings for most publicly held HR service providers were up, and several HR service providers announced new dividends. The [HRmarketer blog provides details on Q1 earnings for major publicly held HR providers.
Companies receiving the most media attention in the human resource industry included Accenture, EDS, Exult, Fidelity Investments, Hay Group, Hewitt Associates, Hewlett Packard, IBM, Mercer Human Resource Consulting, Oracle / PeopleSoft, SHRM, Towers Perrin, Wal-Mart and Watson Wyatt.
The top advertisers included ADP, Aetna, Capella University, Delta Dental, Employease, Great West Healthcare, Hewitt Associates, IBM, Mellon Financial Corp, MetLife, Minnesota Life, Mutual of Omaha, Private Healthcare Systems, RESTAT, SHRM, Spectrum, United HealthCare, VirtualEdge, VSP, Wausau Insurance and Weichert Relocation Resources.
Editorial topics receiving significant media attention included the Bush administrationÂs pension plan, rise in training and development programs in corporate America, and the Oracle/PeopleSoft aftermath.
"The May HRintelligence provides a wealth of information on the human capital marketplace that cannot be obtained from any other single source," says Mark Willaman, president of Fisher Vista LLC, the parent company of HRmarketer.com. "We continue to be most proud of the fact that an overwhelming percentage of HR companies, large and small, are receiving extensive media coverage using our HRmarketer.com service, helping them generate visibility and sales leads. Our service is a must-have tool for companies competing in the HR space."
The latest HR Trend Report also provides search engine optimization tips and a link to a recent MarketingSherpa article titled, How to Market to HR Professionals: Top 10 Dos & Don'ts + 4 Pain Points.
While only subscribers to HRmarketer.com have full access to HRintelligence data, the monthly reports are free to anyone who visits http://www.hrmarketer.com/home/archives.htm and signs up for the HRintelligence eNewsletter.
HRmarketer is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. The company services more than 300 HR service providers, employee benefit brokers and consultants, helping them increase their visibility and generate sales leads.
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This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.