Spunlogic Presents on Email Psychology at Silverpop’s Digital Marketer Conference

(PRWEB) May 25, 2005

Spunlogic, one of Atlanta's top interactive marketing & technology firms, recently presented at Silverpop’s Digital Marketer Conference. This marks the third year that Silverpop has hosted this conference, which brings a national audience of email marketing professionals to Atlanta.

Spunlogic’s VP of Online Behavior, Donovan Panone, presented on the psychological factors that influence behavior in emails. Some of the topics that were covered in his presentation were:

• Understanding the psychological process that takes place when users receive your email

• How to capitalize on the psychological factors of user intention, motivations and obstacles

• Email tactics as they relate to different stages of the buying process

• Increasing open, click-through and conversion rates by creating relevance

“It was an honor to be asked to present at Silverpop’s annual conference,” says Mr. Panone. “We were happy to be able to share our experience of understanding online user behavior to maximize email marketing efforts. Online behavior is a passion that we are always excited to share.”

Other presentations were given by:

• David Daniels, Research Director, JupiterResearch

• Kaenan Hertz, Director of CRM, Sallie Mae

• Jay McCarthy, VP of Business Development, WebSideStory

• Bill Nussey, President and CEO, Silverpop

Spunlogic continuously hosts seminars on the benefits of Online Behavior to improve interactive marketing efforts. If you are interested in attending one of Spunlogic's events, please contact Tony Kinard at tony.kinard@spunlogic.com.

About Spunlogic

Spunlogic (http://www.spunlogic.com), formed in 1998, is an award-winning interactive marketing and technology company that uses an in-depth understanding of online behavior to help companies attract, convert and retain customers. The company, which provides a full range of solutions including online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications, boasts a roster of both local and national clients including Anheuser-Busch, Georgia Pacific, The HoneyBaked Ham Company, Simmons Bedding Company and Penske Truck Rental. To learn more about Spunlogic’s capabilities, contact Spunlogic by calling 404.806.6970 and asking for Tony Kinard.

About Silverpop

Silverpop is a leading provider of permission-based email marketing solutions, strategy and services. Ranked as having the highest business value and richest feature set by JupiterResearch in 2004, Silverpop was also acknowledged by Forrester Research as a "strong performer" that "stands out with an interface that is quite easy to use while providing strong functionality." Silverpop helps marketers cultivate and maintain long-term strategic relationships with customers and partners by maximizing the potential of email as a relationship tool. Its flexible service model allows marketers to choose from full service or ASP and easily move between the two, making it an ideal solution for marketers at any stage of using email. Silverpop provides email marketing to industry leading companies including The Bombay Company, British Sky Broadcasting, Weather.com and more.

Brands, products and services referenced herein are the trademarks or registered trademarks of their respective holders.

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