(PRWEB) May 25, 2005
Interested in a new, cutting-edge tool that can reach millions of potential customers? Then look no further as podcasters have a brand new E-book that shows people how to do it in only a few hours.
A podcast is an audio file stored on the Internet that customers can download to their computers or MP3 players and listen to whenever they want.
Now, one may be thinking, ÂSo what? - MP3 files have been available for download from the internet for years! Well, what makes podcasting different and truly useful as a business tool is that customers can subscribe to programs they are interested in. This means that free and easy-to-use podcasting software automatically downloads new podcasts to your customers computers as soon as they are available. This is what is being called, "Time-Shifted Listening."
Just how big is the potential reach of podcasting? Consider these numbers from the Pew Internet & American Life Project. According to their research:
-More than 22 million US adults own an iPod or other MP3 player  13% of men and 9% of women
- 20% of the lucrative 18- to 28-year-old market owns an iPod or other MP3 player
- 29% of the people who own an iPod or MP3 player have downloaded a podcast
This translates to six million U.S. adults who have downloaded podcasts  a truly impressive figure considering podcasting is still a relatively new technology.
The keys to the early success of podcasting is that it offers great choice and convenience.
Podcasting Offers Customers A Choice
Podcasts can be about any topic one can think of. They might be about music, a talk show, a lecture, a recorded tele-seminar, a sermon, etc. Possible applications for podcasting include:
- Interviewing authors and leaders in ones industry, then offering the interviews through a podcast on their website
- Offering late-breaking industry news
- Offering in-depth information to niche customers.
For example:
- Medical organizations can offer podcasts on such topics as bariatric (weight loss) surgery, diabetes control, glaucoma, alternative medicine, and more
- Religious organizations can use podcasts to distribute weekly sermons, extol their beliefs and offerings, and otherwise share their message
- Preschools and day care centers can offer parenting tips
- Universities can offer audio lectures, student calendars and orientation, and campus tours
- Travel agents can offer audio tours of popular cities
- Chambers of Commerce can introduce potential tourists, conventions, and businesses to their cities
- Museums and historic sites can offer private guided tours of their facilities
- Conference presenters can offer podcasts of their sessions for people who were unable to attend the sessions
- Companies and non-profit organizations can offer training to their employees and volunteers
Podcasting Offers Customers Convenience
If one publishes or plans to publish any type of audio file for their customers  whether audio newsletters, teleconference calls, interviews, lectures, etc.  podcasting simplifies everything for both the podcaster and their customers. Once customers subscribe to the podcast, the podcaster wonÂt have to worry about sending the customers an email to download a new MP3. Instead, the podcast audio file will land directly on your customers desktops every time you create a new podcast, by using an aggregator software, like Ipodder.
The convenience continues even after the download. Once the podcasts are downloaded to the customers computers, they can synch them to their MP3 players, burn them to a CDs, or simply listen to them through their computer speakers.
In other words, customers can subscribe to a podcast, download it, and take it with them as they go out jogging, work in the yard, ride their bike or commute to the office.
Best of all, not only are podcasts themselves generally free, but so is the podcatching software that customers will need! Both podcasts and podcasting software are easy to find on the internet and are easy to use.
In his new E-book, "Podcast Secrets Revealed," author Jeff Mills, shows many more uses for people and businesses on how podcasting can help them enjoy their favorite topics, while saving them time and even making them money.
Now assuming one has read all the news articles and press releases coming out about what podcasting is there has been a severe lack of information given out about HOW exactly people can do their own podcasts.
It really is simple and can be done in a couple of hours if one knows which sites to hit and which information to trust. But that can take too long.
Now there is a new definitive guide about subscribing to and publishing podcasts, called, ÂPodcast Secrets Revealed which can be downloaded at http://www.podcastsecretsrevealed.com.
By adding podcasting to a person's arsenal of business tools, they add a personal, human -- yet cutting-edge -- touch to a companyÂs web site.
Take advantage of all the numerous benefits podcasting can offer potential customers! To learn more about how to quickly and easily create and post a podcast, visit the #1 resource on podcasting available today - http://www.podcastingsecretsrevealed.com.
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