SoCal Surf Band “Longboard Ranch” Takes Aim against Rap, Hip Hop’s Negative Messages - LBR’s New CD Gets Five-Star Review! Surf Music Alive and Well in the New Millennium

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Longboard Ranch, (LBR), started in 1998 has produced two well-received CDÂ?s of original 1960Â?s-style Surf-Instrumental music in the tradition of bands such as The Ventures, Dick Dale, and The Surfaris. Band members say they started the band mainly to offer todayÂ?s audience's music that is not filled with obscenity, hatred and angst. LBRÂ?s only message is Â?Enjoy!Â?

When they first met in November 1998, Doug Appleton, an Emmy-nominated graphic animation artist, and Bruce Duncan, a former banker, talked about the growing negativity they saw in today’s entertainment media. Being musicians, of course, their focus was towards pop music, and both of them felt concerned with the angry, hate-filled, sexist messages conveyed in much of Rap and Hip Hop music.

Doug, then 35, and Bruce, 46, had grown up in times that embraced many more genres than one hears on “mainstream” broadcast media today. Bruce, remembers vividly the days when the Top 40 was shared simultaneously by The Beatles, The Ventures, Roy Orbison, The Four Tops, Tom Jones, Dean Martin, Louis Armstrong, The Stones, The Supremes, Jan & Dean, The Mamas and The Papas, The Beach Boys, Arthur Lee And Love, Peter Paul & Mary, Paul Revere And The Raiders, The Byrds and many, many others. “This truly was a musical rainbow,” says Bruce, “so much more diverse and welcoming to different styles than the Music Corporations will allow these days.

Doug, working for Nickelodeon, and I, the father of 3 children, felt then and now that the messages carried by our current pop-culture, are destructive and damaging to young folk and their families. We wanted to use our music to promote a more positive alternative and a non-destructive message to our audiences.”

Initially, just a cover band playing gigs all over Southern California, by 2000, they had started working on original songs, composed by Bruce Duncan. Due to both Doug and Bruce being avid fans of The Ventures, Dick Dale, The Surfaris, etc, LBR developed as an Instrumental Surf Band from the beginning.

In Spring 2000, after losing their original bass-player and 2nd guitarist, they were joined by Loyd Davis on guitar, and Chris Ireland on bass. This lineup remains intact today. Loyd has written literally dozens of songs in the surf style, and he and Bruce are the creative forces driving LBR and its music.

In 2002 the band released its first CD, called “Surfin’ Out West,” a collection of 22 original songs, which earned a Four-Star review on Reverb Central, the nation’s #1 indexed listing of reviews of Surf-Instrumental music. In February 2005, LBR’s second CD, “Longboard Ranch Rides Again!” was released, this time earning a Five-Star review from Reverb Central. LBR’s music is regularly featured on Surf Music programs on both conventional radio and Internet Broadcasts from Hawaii to Maine, Canada, England, France, Germany, Italy, Russia and Australia.

A Google-Search of the name Longboard Ranch, will yield direct references consuming over five pages. There are web pages dedicated to Longboard Ranch in Germany, France, England and Russia. For those wishing to purchase LBR's music, their web address is http://www.longboardranch.com. There are streaming audio samples of four of their songs.

One would think these guys have it made - all this recognition and international exposure has to translate to fortune as well as fame, right? “It’s not that easy,” says Bruce. “I’ve poured several thousand dollars into this band, to keep it alive and rolling, and have yet to see any cash return on my investment.

This commitment continues as the band is producing and promoting a June 5 4PM CD release party at Martini Blues in Huntington Beach. The public is very much invited to come", says Bruce, "and we'll be raffling off a "Ventures Model" Guitar!"

Monetary or not, the rewards are there. The sheer love of decent music that doesn’t insult the listener’s intelligence is one big factor. Being able to play music that we all love, to audiences that love hearing it, is a major reward! Hearing the delighted comments from purchasers of our CD’s is another big positive - it tells us we’re on the right track.

Now, how do we introduce ourselves to the other 290 million Americans who haven’t yet heard our music?”

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Bruce Duncan

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