Industry Directions Reinforces Its Expansion by Appointing David M. Alschuler as Principal and Industry Analyst

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Industry Directions, an industry analyst firm delivering project-based go-to-market services for application providers serving manufacturing-supported business networks, today announced that David M. Alschuler has joined its team. The addition of Alschuler, a senior level analyst and marketing professional with extensive experience in strategic & operational planning, IT Analysis and Research services, comes in response to growing market demand for Industry Directions’ expertise and customer-focused approach.

Alschuler formerly served as Sr. VP, eBusiness and Enterprise Applications for the Aberdeen Group, leading research teams that covered ERP, SCM, CRM, SRM and outsource service providers. Alschuler will leverage his extensive experience to lead Industry Directions’ research on Supply Chain Execution, Product Lifecycle Management and Enterprise Asset Management as well as top-tier ERP providers.

“I’m excited to be joining Industry Directions, a company I’ve always respected for its ability to support its customers with project-based services based on high-quality research and analysis,” said Alschuler. “It’s great to be part of a group that is focused on supporting the industrial market as it migrates toward an adaptive, demand-driven operational model.”

In joining Industry Directions, Alschuler will once again team with Aberdeen Group alumni William Brandel, who is focusing on Supply Chain Planning & Collaboration, B2B Applications and Exchanges and Supplier Relationship Management and Procurement. The other long-time Principals include Julie Fraser and Alice Greene.

Prior to his tenure at Aberdeen Group, Mr. Alschuler held executive leadership positions that included: VP Sales and Marketing for Xchange, Inc., a leader in customer relationship management across channels and product lines; Sr. VP Sales & Marketing for Work Management Solutions, a developer and marketer of project and program management software for Fortune 1000 IT organizations; and VP of Marketing for MCAD-leader Parametric Technology (PTC) Corporation.

Alschuler holds a Master of City and Regional Planning from Harvard University and a Bachelor of Arts, Economics from Oberlin College.

About Industry Directions

Industry Directions is an industry analyst firm providing project-based go-to-market services for application providers that optimize interaction, efficiency and profit for manufacturing enterprises and their value network partners. The company delivers vertical market expertise and personalized services that enable emerging or repositioning software and service providers to achieve their unique market potential.

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Julie Fraser
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