REAL Software Announces Rapid Release Plans for REALbasic 2005

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REAL Software presents a new Rapid Release Model for software distribution -- 90 day release cycles improve software quality, speed useful features to REALbasic developers.

REAL Software has announced that REALbasic 2005 will ship next month and will be updated every 90 days via the company's Rapid Release Model. This model is detailed in a new white paper, "The Rapid Release Model for Software Development ", available at http://www.realsoftware.com/rapidrelease from REAL Software.

"Although this model has been used by companies that sell software as a service, like salesforce.com, this is new ground for companies that sell packaged software, like REALbasic," stated Geoff Perlman, president and CEO of REAL Software. "Our customers often need to incorporate the latest technologies, whether Windows, Macintosh or Linux, into their projects. This Rapid Release Model is a way for us to address their needs more quickly."

"As a REALbasic user," stated Jason Essington, a developer at Green River Computing, "we look to REAL Software to provide us with the capability to implement new technologies as they become available. This Rapid Release Model can really help us produce better software and bring new technologies to our customers faster."

In the past, REAL Software introduced major releases in 6-month to 18- month increments, depending on the features implemented. In addition, the company released minor maintenance updates that were distributed for free to holders of current software licenses. In the new Rapid Release Model, REAL Software will update REALbasic every 90 days with both bug fixes and new features.

"There are additional benefits to this new model," added Perlman. "Although the pace of development remains the same, the Rapid Release Model gets new updates into the hands of customers sooner and enables development schedules to be more closely managed. This helps us deliver better quality software, on-time, as promised."

Rapid Release Model Pricing and Availability

REALbasic 2005 Professional Edition will be offered at a special introductory price of $399.95; list price is $499.95. REALbasic 2005 Standard Edition is priced at $99.95. All new licenses include six months of updates. All pricing is provided in $US.

REALbasic Upgrades

Any REALbasic license may be upgraded to REALbasic 2005. All upgrades to REALbasic 2005 include six months of software updates. The REALbasic 2005 Standard Edition upgrade is $49.95. The REALbasic 2005 Professional Edition upgrade is $199.95. Academic pricing for upgrades to REALbasic 2005 is $39.95 and $149.95, respectively.

Future Updates

All REALbasic 2005 licenses and upgrades include six months of updates. When the six-month update period ends, it may be renewed in 12-month increments. Annual update renewals are priced at $49.95 for Standard Edition and $199.95 for Professional Edition. Academic pricing for annual update plans is $39.95 and $149.95, respectively.

About REAL Software

REAL Software provides REALbasic, Cross-Platform That Really Works, for people who want to create and deliver cross-platform software for Windows, Macintosh and Linux. REALbasic is highly compatible with Visual Basic and includes a utility to help migrate Visual Basic applications cross-platform. REAL Software was founded in 1996 and is based in Austin, Texas. For more information visit http://www.realsoftware.com or call 512.328.7325.

©2005 REAL Software, Incorporated. REAL Software, REALbasic and the REAL Software cube logo are registered trademarks of REAL Software, Inc. All other names mentioned are trademarks or registered trademarks of their respective holders in the United States and other countries.

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Gwen Palmer