Innovative Child Identification Device, The Life Lynx Safety Key, Now Available in Frontgate Catalog

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Life Lynx, the developers of the The Safety Key, has partnered with Frontgate Magazine to bring The Safety Key to the American Public. The Life Lynx Safety Key is an innovative new child safety tool that stores information on your whole family and can alert the authorities of a missing child in seconds. This alert will include a recent picture, which is the most important piece of data that the authorities need to do their job effectively and bring the child to safety.

Life Lynx is partnering with Frontgate Catalog to bring the Life Lynx Safety Key to the American public. The Safety Key is a new digital data storage device that stores identification information on your whole family, including front and profile photographs, on a key chain. The most unique feature of The

Safety Key is that it enables authorities to access this crucial information in mere seconds. And in the case of a missing child, each second counts.

The Safety Key can plug into any Windows computer with a USB port, allowing for instantaneous transmission of this information to any Internet-capable device. The Safety Key also enables the timely creation of "Missing Child" posters complete with stored descriptions and photographs. Identification cards can also be printed from the software on the key.

Software developer Eric Wilms designed the Safety Key after what he describes as the longest two minutes of his life, which occurred during a family trip to the zoo. When Wilms and his wife turned their backs for a split second, they couldn’t locate their twin daughters. After the relief of finding them playing near a drinking fountain, Wilms realized parents need an action plan for such a situation, and the Life Lynx Safety Key was born.

Developed with input from law enforcement and missing children experts, the Life Lynx Safety Key goes beyond traditional child identification products. Because the device is carried on a key chain, important information travels

with parents at all times and can be disseminated within those crucial first

few minutes of realizing a child is missing. Furthermore, the information and photographs are easily updated so current data is always available. The key is also password protected, so that only the key owner can release the


The Life Lynx Safety Key was officially launched last fall with a Child Safety Day in Powell, Ohio. Powell Police Chief Gary Vest says instant access to a child's photograph is vital.

"In the case of a missing child, the most important piece of information to any law enforcement professional is a recent picture of that child, so we can distribute it quickly," says Chief Vest. "The Lifelynx product does just that."

According to the National Center for Missing and Exploited Children, more than 2,000 children are reported missing in the United States

each day.

Frontgate (, the leader in direct shopping for the home environment since 1991, offers a wide variety of functional enhancements for America's finest homes through its flagship Frontgate catalog, as well as four

specialty collections: The Ultimate Grill, The Sourcebook of Fine Outdoor Furniture, Splash, and Gentlemen's Domain. Frontgate was recognized by Inc. magazine as one of the nation’s 500 fastest-growing private companies in 1996.

Frontgate products, not commonly available in retail venues, are distinguished by their lasting value, timeless styling, and superior level of customer service. Every Frontgate catalog is filled with practical items

homeowners can use every day to gain greater enjoyment and fulfillment from their lives at home.

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Andrew Haag
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