The Boston Globe Attracts Attention Selling Advertising Space through Internet Auctions
The Boston Globe's efforts to sell ad space through auctions attracted a lot of press earlier this month, but Mediabids.com, an internet company based in Connecticut has been selling ad space through auctions for more than two years
Winsted, CT (PRWEB) May 27, 2005 -- Since going live in April 2003 Mediabids , the only online print advertising marketplace, has become recognized by over 2,100 print publications that have chosen to capitalize on the reach and convenience the Internet offers. As consumers have become accustomed to the ease of using the internet to conduct transactions for everything from banking to booking travel their expectations of doing business are no longer limited to the traditional Monday - Friday, 9-5 work day.
Mediabids is not alone in recognizing that online auctions are a way to increase advertising sales. Recently, noted in an article in Editor&Publisher, The Boston Globes Boston Works Section, is now auctioning off ad space on their front page, giving the market an opportunity to set the price for advertising space.
"The newspaper industry is beginning to realize that it is to their benefit to take advantage of the internet and fuel sales of their print products. Advertising directors and publishers are coming to the realization that the internet can increase print advertising revenue with minimal effort" Said Jedd Gould, President, Mediabids.com
"Working with Mediabids.com has increased our business significantly, almost two-fold. It cuts down on the time spent on sales functions while still delivering. East West Woman magazine has gained more exposure thanks to Mediabids.com, and we are seen by a larger, more diverse group of potential advertisers." - Anita Malik, Publisher, EW Woman Magazine
Mediabids facilitates the buying and selling of display ads in print publications online from your website or www.mediabids.com. To date Over 2,100 newspapers and magazines have registered on Mediabids and are marketed to the over 6,000 registered advertisers from across the country. Registration is free. Advertisers send payments to Mediabids immediately and we forward it to the publications, less our 8.5% commission. There are charges only when a publication sells an ad through Mediabids.
About MediaBids.com
Mediabids has developed a better way for advertisers and publications to buy and sell newspaper advertising and magazine advertising. Mediabids, the newspaper and magazine advertising auctioneer, offers a unique opportunity for advertisers and publications to tap into new markets, increase revenues and save on costs traditionally associated with print advertising. A Connecticut-based newspaper company founded Mediabids in 1999 as a tool to streamline and enhance the relationship between advertisers and print media outlets. www.mediabids.com. Toll free - 866-236-2259.
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