More Benefits From Google Ads With AdWords API

There are many possibilities to benefit from the AdWords API. Below you'll find some ideas about how to improve your Google advertising with the use of AdWords API. They are worth considering indeed.

(PRWEB) May 27, 2005 -- Imagine maximum return on investment (ROI) and optimal reach of your Google ads. Imagine full automation of AdWords accounts and keyword optimization at a click of a button. A custom application to manage Google ads in your own beneficial way. Too good to be true? Not anymore with the new AdWords API (Application Programming Interface) of Google.

There are many possibilities to benefit from the AdWords API. Below you'll find some ideas about how to improve your Google advertising with the use of AdWords API. They are worth considering indeed.

Let's say you sell a number of products online and thereafter you have multiple AdWords campaigns and ad groups. In terms of management of your advertising activities you have two options: manual control via the Client Centre of Google or automatic management with a software program. The latter one interacts programmically with the AdWords API. In essence, the API of Google AdWords can be used as an added resource in your program for extra functionality.    

In general, with AdWords API you can automate the management of multiple AdWords accounts and spend smarter on keyword bids and automatically pull reports for Return On Investment (ROI), Cost Per Acquisition (CPA) and Conversion rates.

In particular, you can use the API to increase efficiency and profitability of your AdWords campaigns in several ways:

- automated bid management and bid adjustment
- automated keyword creation and deletion (adding and removing)
- easy rearrangement of keyword batches
- combining advertising with tracking
- interactive reports in real time with emphasis on Conversion ratios and ROI

AdWords API and automated bid management
With a program that works with AdWords API you can make a dozen of changes per day in your AdWords bids. To automate this process you determine your profit level, maximum Cost Per Click and set bidding rules to optimize your expenditure. To maintain or improve your placement in Google the program will automatically alter your bids depending on your CTR and competitors' bids.

Essentially, such solution will suspend bad performing keywords to save you money, lower some keywords' bids to achieve your profit level and increase other bids to increase conversions. Although there are many sophisticated programs for bid management a custom-tailored solution is undoubtedly better.

AdWords API and automated keyword creation and deletion
The AdWords API web services provide a function of automatic statistics collection. Based on these statistics you can easily manage keywords and campaigns. According to your bidding rules and ROI targets a program can decide" if a batch of keywords turns sour and remove them from Active Keywords List in your AdWords account. The contrary function - adding new keywords to one or more campaigns could be computerized too. This operation is performed in different ways, for instance by importing keywords from Excel or CSV files, or by extraction of keywords from web pages with a crawler. Thus you could create large campaigns quickly and easily.

Easy rearrangement of keyword batches
Ever wanted to move easily a batch of keywords from one ad group to another? With the AdWords API this is not a big deal. You can create a function to copy and move keywords within different ad groups and similarly move ad groups from campaign to campaign. You'll be able to download your successful ads from one account and then upload them to another account.

AdWords API and combining advertising with tracking
Your in-house tool and AdWords API will furnish important tracking information about website hits. Options are various:
- Identify which keywords lead to highest number of sales and use this information in constructing new bidding rules
- Find out how many people responded to a particular campaign
- What keywords drive the largest percent of traffic within a campaign
- Total costs for a campaign, Cost Per Acquisition (CPA), comparative Cost Per Click (CPC) statistics

AdWords API and interactive reports
The API allows you to generate a variety of handful reports to achieve keyword optimization and better campaign management. Most importantly the API enables you to have a good and clear ROI analysis as often as you wish.
- weekly reports of keywords with low conversions or low CTR
- campaign reports with up-to-date information about:
- number of visitors a campaign leads
- cost per visitor-this is cost per click that actually loaded your webpage
- conversion rates
- total cost and net profit from a campaign
- keyword reports
- creative reports

Click here to see a sample ROI table: http://www.phpadwordsapi.com/articles/More_Benefits_From_Google_Ads_With_AdWords_API/article_table.gif

In the development of these automation functions you could either start from scratch or use specific development tools such as PHP AdWords API Lib ( http://www.phpadwordsapi.com/ ). No matter how much money you spend on advertising you can improve your work with Google AdWords. The best thing is you are free to automate several most important functions or build up a complex system.

After the release of API Library ( http://www.phpadwordsapi.com/ ), which we created for Google AdWords API, I was flooded with emails asking the question: What can I do with the new API of Google AdWords?" or What are the possibilities to use it?". In response to all who are interested in possibilities of using the AdWords API but are still a bit uncertain I did a quick research in SEO forums, exchanged some ideas and finally prepared this list of functions.

My experience shows that starting only with a few important functions a person often comes up with a bigger list of features in the end. Small management programs often get larger in just a couple of months as they have to perform smarter functions and higher complexity. In the case of AdWords API you could wisely use a good programming platform from the very beginning. Do it your way with AdWords API.

GoogleTM and AdWordsTM are trademarks of Google,Inc.

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