Baby Boomers Turn to Local Pharmacies and Podiatrists for New, Natural Solutions to Foot Problems

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With an estimated 12,500 Americans turning 50 every single day, "boomers" are driving the demand for innovative products designed to offer a greater variety of choices in addressing all types of minor ailments and cosmetic concerns, including those related to foot care.

Baby boomers are known to be a highly educated and proactive group of consumers, who have demonstrated an unprecedented interest in self-care and natural strategies for minor complaints. In addition, this group refuses to accept the idea they should be content with aging "gracefully." They're getting older, but don't want to look it or feel it.

With an estimated 12,500 Americans turning 50 every single day, "boomers" are driving the demand for innovative products designed to offer a greater variety of choices in addressing all types of minor ailments and cosmetic concerns, including those related to foot care. According to the American Podiatric Medical Association (APMA), three-quarters of Americans have foot problems. Minor complaints and concerns about the cosmetic appearance of feet tend to increase with age. Dr. Arnold Ravick, a podiatrist and spokesman for the APMA, says, "Baby boomers, especially men, have become more conscious of their health, and they want more natural products."

For yellow, discolored toenails, C. J. Buck, CEO of Xenna, says, "NonyX Nail Gel is a topical, easy-to-use gel that breaks down and removes keratin debris - the discolored, yellow or thick granular buildup under nails which is the actual source of nail discoloration. It softens keratin debris using natural ethanoic acid, and permits it to be scraped out from under the nail after about four weeks. Once keratin debris is removed, NonyX Gel keeps nails looking clear and attractive with regular use."

A recent clinical study confirmed diabetic-friendly NonyX Nail Gel significantly improves toenail color and clarity by exfoliating yellowing keratin debris from under the nail.

Xenna's acid-free CalleX® Dry Heel Ointment uses natural, fast-acting enzymes to exfoliate, thin and soften thickened skin areas, while its petrolatum base moisturizes dry, cracked heels. According to podiatrist Dr. David Tsui, "CalleX Ointment works very well. I have used it on my patients and on myself. You see a real difference in one week." A gentle rubbing action with a wet, soapy washcloth is sufficient to gradually thin and exfoliate areas of thick, flaky skin on feet.

Dr. Jack Morgan, a Monterey Park, California podiatrist, says, "Among the many products for dry feet, only CalleX Ointment contains natural enzymes, which have proven to be remarkably effective. Whether young or old, my patients care very much about the cosmetic appearance of their feet."

NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, Longs, Drug Emporium, Brooks and most Medicine Shoppe drugstores. You'll also find it at HEB and Brookshire grocery stores, through podiatric physicians, independent pharmacies and online at http://www.drugstore.com and http://www.xenna.com. CalleX Dry Heel Ointment is now available in the footcare section at Longs Drugs, from podiatric physicians and online at http://www.drugstore.com and http://www.xenna.com. To order NonyX Nail Gel or CalleX Dry Heel Ointment online, find a store near you or to view clinical photos, click on http://www.xenna.com.

Xenna Corporation is a privately-held company which develops and distributes natural personal care products for skin, hair and nails.

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C. J. Buck
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